Faculty of Information and Communication Studies

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https://repository.upou.edu.ph/handle/20.500.13073/1

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Browsing Faculty of Information and Communication Studies by Subject "Research Subject Categories::SOCIAL SCIENCES::Other social sciences::Media and communication studies"
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    Artificial Intelligence in Social Sciences: Behavioral Intention and Use Among Students in a State University in Central Luzon, Philippines
    ( 2025-04-17) Soliven, Paolo Carl
    This study assessed the views and usage of AI among social sciences students in a state university in Luzon, Philippines, using the Unified Theory of Acceptance of Technology (UTAUT) theory. A total of 311 students were chosen through stratified proportional sampling and surveyed using Google Forms for 8 days. Data underwent statistical tests such as T-test and correlations (Point-Biserial, Spearman's rank, and Phi Coefficient). The behavioral intentions and actual use of AI among students were high. They actively utilize AI such as chatbots (e.g., ChatGPT) and writing assistance tools (e.g., Grammarly and QuillBot) to enhance their learning and assist with academic tasks. They hold a positive perception of AI, particularly in terms of performance expectancy and effort expectancy. They believe that AI enhances their academic performance and is easy to use. However, students remain neutral regarding social influence and facilitating conditions, suggesting that they feel neither strongly encouraged nor discouraged by their peers to use AI. Additionally, they perceive external support for AI as neutral, indicating a perceived lack of encouragement from academic institutions regarding its use. Students' attitudes toward AI are also neutral, due to the absence of standardized guidelines and implementation strategies from academic institutions. This seems to have created uncertainty, as students are unsure whether they are encouraged or discouraged from using AI. As a result, they approach the ethical use of AI with caution. Despite these, they still intend to use AI to enhance their creativity and ideas, innovate their academic methods, and improve the quality of their work.
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    Biomodd: Exploring Relationships Between Biological, Electronic, And Social Systems Through New Media Art
    ( 2014-11-17) Maranan, Diego S. ; Librero, Al Francis D.
    Biomodd is a collaborative new media art project that explores the symbiosis between biological, electronic, and social systems. The project started in 2007 in the United States, and has since spawned multiple versions globally. The Philippine team was led by educators from the UP Open University, who organized a course on new media art practice as a springboard for exploring and developing the project. We discuss the imaginative and abstract relationships between biological, eletronic, and social systems that learners articulated over the course of the project. We describe how local, culturally-specific narrative elements were imaginatively integrated into the physical and interactive design of the installation, resulting in a technically complex, visually poetic expression of the relationship between nature, technology, and humans.
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    Exploring the Digital Community Building Among Filipino Gay Men with HIV in Alter Spaces
    ( 2025-07-15) Villaester, Maurice Jitty M.
    The HIV epidemic in the Philippines continues to rise, with Filipino men who have sex with men living with HIV (MSMLHIVs) facing persistent stigma and discrimination that impact their health management, emotional well-being, and social support systems. In response, many MSMLHIVs have turned to alter accounts on X (formerly Twitter) as a means of building and sustaining digital communities, where they can freely express themselves while maintaining anonymity. This study employs descriptive phenomenology to explore the lived experiences of MSMLHIVs in these digital spaces, particularly focusing on how alter account interactions influence their personal health management, emotional resilience, and sense of belonging. Findings reveal that alter communities on X serve as safe spaces where MSMLHIVs can seek peer support, exchange health-related information, and navigate identity formation without fear of judgment. These communities provide psychosocial benefits, offering a sense of security, solidarity, and empowerment. However, challenges such as misinformation, emotional detachment, and digital trust concerns also emerged, highlighting the complexities of navigating online anonymity. While digital interactions supplement gaps in offline support systems, they do not fully replace the need for institutional interventions, inclusive policies, and structured mental health programs. This study contributes to the discourse on digital community-building, queer safe spaces, and health communication by providing critical insights for health professionals, policymakers, and social media platforms to improve inclusive and stigma-free support systems for MSMLHIVs. Future research is recommended to explore longitudinal effects of digital community engagement and the role of AI-driven interventions in HIV advocacy and mental health support. Keywords: MSM, PLHIV, HIV stigma, digital communities, alter accounts, social support, health communication, phenomenology