FMDS Scholarly Articles

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https://repository.upou.edu.ph/handle/20.500.13073/10
Faculty and staff research papers from the Faculty of Management and Development Studies.

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Browsing FMDS Scholarly Articles by Author "Belegal, Janele Ann"
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    Chatbot Gender and User Behavior and Satisfaction
    ( 2021) Serrano, Joane ; Almodiel, Myra ; Belegal, Janele Ann ; Cañas-Llamas, Anna ; Petrasanta, Lovelyn
    As a pioneer in open and distance e-Learning in the Philippines, UPOU continues to explore various information and communication technologies in enhancing not just its course development and delivery, but its provision of support and information services as well. One of the tools that is gaining popularity in businesses and even in universities in recent years is artificial intelligence (AI). The integration of AI-based tools such as chatbots in an organization’s systems and processes promise some degree of streamlining given the increasing demand of customers. This proposal will document and share the to compare the number of chatbot inquiries and conversations by gender before and during the global public health crisis. Data will be collected using document analysis through an existing chatbot monitoring tool. Descriptive statistics and cross-tabulations will be utilized to analyze the study data. This study puts forward its assumption that male and female users of the UPOU chatbot will have different frequencies of chatbot inquiries and conservations, and different user behaviors based on the UPOU chatbot’s gender.
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    Knowledge Management in the University of the Philippines Open University: Exploring Gender Differences of Student Support Employees
    ( 2021) Serrano, Joane ; Belegal, Janele Ann ; Cañas-Llamas, Anna
    When the COVID-19 global pandemic broke out, the University of the Philippines Open University (UPOU) made adjustments to its operations to address the heightened need for its support services. These support services are mainly provision of information and knowledge of and about the university stored both physically and digitally, with more women providing support services than men. To ensure knowledge is accessible and available amidst any disruption, knowledge management practices must be streamlined and sustained. However, studies analyzing gender differences in knowledge management of educational institutions are lacking. This study aims to fill the current research gap in the context of an educational institution, and study the gender differences in UPOU in terms of knowledge management practices. Data will be collected from targeted respondents who provide support services to UPOU constituents. Descriptive statistics and cross tabulations will be used to analyze the data gathered.