Browsing by Author "Alcachupas, Ayris A."
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    From Facebook to Local Bestsellers: An Autoethnographic Study of the Shift from Textseryes to Novel-Type Books
    ( 2023) Alcachupas, Ayris A.
    This dissertation investigated the transmedia storytelling evolution of "textseryes" and their transformation into commercially successful novels. The study scrutinized three seminal textserye works—"Dear Diary: My BFF's BF," "Dear Diary: Dear Doctor Joey," and "Behind the Clouds"—addressing the core research question: What are the influential factors shaping the transmedia storytelling process of textseryes when transitioning to a commercially viable novel? The researcher, drawing upon her diverse background as a writer, government servant, teacher, and cultural participant, provided a unique autoethnographic perspective to the study. Grounded theory and thematic analysis were employed to reach theoretical saturation, indicating a thorough understanding of the narrative transition process. The Textserye to Novel Narrative Evolution Framework was introduced, serving as a conceptual guide for the systematic transition of narratives. This framework outlined critical adaptation components such as Scene Alterations, Emotional Scene Integration, and Dialogue Adaptation, which were central to the successful adaptation of textserye narratives. The study also identified the importance of a collaborative ecosystem involving authors, editors, publishers, and a management team to navigate the complexities of transmedia storytelling and ensure consistent engagement across media platforms. By integrating Henry Jenkins' participatory culture theory, the research emphasized the evolution from passive audience consumption to active engagement, while also examining how consumer preferences and political economy influenced media dynamics. The culmination of this research was the Economic-Engagement Nexus Theory of Transmedia Storytelling, which advocated for a balanced approach that considered both economic viability and audience engagement. The theory provided a strategic framework comprising Economic Dynamism, Audience Co-Creation, Narrative Flexibility, Experiential Monetization, and Storyworld Sustainability for crafting resonant transmedia narratives. In conclusion, the dissertation advanced practical applications of the Economic-Engagement Nexus Theory, offering strategies for creators and industry professionals to effectively navigate the transmedia adaptation process. It highlighted the potential of participatory culture in enhancing audience investment and the necessity of aligning narrative strategies with market demands for sustained economic success. Through these insights, the research contributed to the broader discourse on narrative evolution and provided a pathway for future transmedia endeavors to flourish in the ever-changing media landscape.