From Facebook to Local Bestsellers: An Autoethnographic Study of the Shift from Textseryes to Novel-Type Books

Abstract

This dissertation investigated the transmedia storytelling evolution of "textseryes" and their transformation into commercially successful novels. The study scrutinized three seminal textserye works—"Dear Diary: My BFF's BF," "Dear Diary: Dear Doctor Joey," and "Behind the Clouds"—addressing the core research question: What are the influential factors shaping the transmedia storytelling process of textseryes when transitioning to a commercially viable novel?

The researcher, drawing upon her diverse background as a writer, government servant, teacher, and cultural participant, provided a unique autoethnographic perspective to the study. Grounded theory and thematic analysis were employed to reach theoretical saturation, indicating a thorough understanding of the narrative transition process.

The Textserye to Novel Narrative Evolution Framework was introduced, serving as a conceptual guide for the systematic transition of narratives. This framework outlined critical adaptation components such as Scene Alterations, Emotional Scene Integration, and Dialogue Adaptation, which were central to the successful adaptation of textserye narratives.