FICS Theses and Dissertations
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Theses and dissertations by graduate students from the Faculty of Information and Communication Studies.
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ItemTranscendence of Theater as Communication: Lived Experiences of Practitioners in e-Theater during the Pandemic( 2023)With the sudden shift of theater to digital, there were minimum studies conducted on this in the Philippine setting. Thus, this study focused on unraveling the lived experiences of theater practitioners during the pandemic to answer how theater as communication is accomplished in its new seeing place in the virtual space. The study explored how theater practitioners experience theater as communication in e-theater, basically on their adaption, the challenges encountered, and the unique strategies utilized under the communicative ecology. The research utilized the transcendental phenomenology research method to explore the lived experiences of the participants. In-depth interview was used as the primary data-gathering tool together with the analysis of qualitative digital materials. The results revealed ten overarching themes: Views on the Performance Space, Theatrical Perspectives, Theater Resurgence, Anticipations for the Theater, Theater Metamorphism, Communication in the e-theater, Pandemic-responsive Theater, e-theater Productions of Stage@Home and Phillippine High School for the Arts, Observed Elements of Theater in the New Seeing Place, and Realizations on e-theater. This metamorphosis offers a glimpse into the essence of the e theater experience, where the participants' lived encounters underscore how theater's evolution transcends its traditional theatrical confines, embracing the expansive landscapes of the digital world.
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ItemKinasiasino Ti Bigueño: A Grounded Theory of Vigan Cultural Heritage Communication( 2023)Establishing an identity is anchored on how one’s culture is appreciated, understood, and preserved the cultural heritage through communication. Cultural heritage is part of what people are. It is a testament to the past human existence that defines the present and the future. Guided by the concepts of cultural heritage and communication, 17 participants involved in communicating cultural heritage and residents of Vigan City, a renowned UNESCO World Heritage Site participated in in- depth interviews to document their narratives on their becoming a Bigueňo. Findings led towards the development of a theory on cultural heritage communication (CHC) through the rigors of Kathy Charmaz’ constructivist grounded theory. The theorizing revealed that Kinasiasino ti Bigueňo or the becoming of a Bigueňo identity, is the core of cultural heritage communication. The CHC explains that cultural heritage symbolizes the becoming of individual identities. Thus, cultural heritage is not only regarded as inherited old structures (tangible) and practices (intangible) but the development of one’s persona. Findings also revealed that through panangiburay (knowledge sharing), tungtongan (dialogue), panangital-o (promotion), panagsukisok (research), panangiyallatiw (education), artistiko a panangiyebkas (artistic expression), and pannakisarsarita (continual communicative experience), cultural heritage communication allows individuals and communities to shape their image and how this is exude in public. Hence, as originally defined in this study, the Cultural Heritage Communication Theory is the process of completely and accurately exchanging information and knowledge through multi-approaches using various channels for different stakeholders to understand, appreciate, and preserve cultural heritage that is significant in inculcating one’s identity relevant to the development of a nation
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ItemSpiritual Communication for Social Transformation: Prayer Warriors’ Intercession as Communicative Acts in Building the Parachurch Culture and Identity for National Development( 2023)Cooperation for the shared goal of social transformation is highly aspired yet greatly challenging among Evangelical churches and partner institutions. Though parachurches function to assist churches, organizational structures and traditions threaten church-parachurch dynamics. The Davao City House of Prayer (HOP) parachurch bridges this divide by establishing its unique niche of intercessory prayers for good governance and nation-building. The study used ethnographic field work to observe HOP members conduct the Prayer Watch, a 3-hour continuous prayer or "soaking" in God's presence. The Prayer Watch is the encompassing communicative performance where members' shared values, symbols, and meaning-making activities through intercessory prayers blend together to (co)create the parachurch culture and identity for social transformation. Communicative acts bring to life this particular culture and identity as unifying yet separating and innovative but not competitive toward the church. The Prayer Watch demonstrates communication as the means of achieving interdependence or balance between autonomy and dependency where organizational strengths of the church and parachurch are maximized and limitations are complemented by each other.
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ItemCommunicating Identity through eBook Reading Habit: A Study Among Digital Natives( 2023)Reading is currently in the most significant decline among young adult readers in human history. The general problem is that reading is viewed through a narrow lens that does not consider how young adult readers interact with eBooks and digital text. The problem is that for reading advocates to bolster readership among young adult readers, research must consider the relationship between eBook reading and reader identity in this age group. The study aims to explore how digital natives reading identity and investigate the phenomenon of their eBook reading behavior. By examining the eBook reading habits and behaviors of the digital natives, the study provided insights on developing more effective communication strategies for promoting eBooks and digital reading. The quantitative research design selected for this study was a survey research approach. Several key findings have emerged in this comprehensive study of eBook reading behavior among digital natives. The acquisition of eBooks was examined and showed that eBook readers primarily purchased their eBooks while borrowing and renting was not a familiar process for the participants. There was a positive correlation between Readers' identity and eBook Reading Behavior. Adolescent Development, a readers’ identity factor, predicts eBook reading behavior significantly. Increased reading hours and a positive eBook reading experience positively influenced eBook purchases. Research recommendations include longitudinal studies to track changes in eBook reading behavior, cross-cultural research to explore differences among digital natives, experimental designs to test eBook design elements, in-depth interviews for deeper insights, and interventions to enhance reader identities.
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ItemThe Reproduction of the Rule Regime in Licensure Examination Through the Communicative Practices of Personnel of a Regulatory Body: An Ethnomethodological Study( 2023)This study explored the communicative practices of personnel assigned in licensure examinations and how their communicative practices reproduce rule regime in licensure examination administration. The research framework used in this Study is the Socio-Cultural Tradition of Communication Theory, which theorizes communication as the (re)production of social order (Craig, 1999). Using this framework, this Study assumed that rule regime is reproduced by the communicative practices established from the participants. The use of Ethnomethodology as a qualitative research method in this Study explored the participants’ acts of communication in licensure examinations towards surfacing themes that described their communicative practices. Eight (8) participants were identified in this Study, each with rich experiences in their specific roles in the licensure examination administration. The participants’ narratives were subjected to Grounded Theory Method (GTM) and Thematic Analysis for data interpretation. Fifteen (15) communicative practices of assigned personnel in licensure examinations emerged in the analysis: (1) roaming around; (2) resolving issues; (3) retaining professional composure; (4) reviewing exam statistics; (5) re-checking documents; (6) securing retrieval procedures; (7) reprimanding; (8) reporting incidents and violations; (9) reporting issues; (10) reminding procedures to prevent cheating; (11) removing prohibited materials or items in the examination room; (12) rendering support to ensure consistency; (13) the wearing of respective badges; (14) referring issues to higher authority; and (15) ensuring the record of accountable persons. These communicative practices reproduced five dimensions of the rule regime in the licensure examination: (1) rule alignment; (2) rule implementation; (3) rule compliance; (4) rule preservation; and (5) rule authority. Roaming around, resolving issues, and retaining professional composure align knowledge and actions with the rules. Reviewing exam statistics, re-checking documents, and securing retrieval procedures of examination paraphernalia are performed to ensure that rules are implemented. Reprimanding, reporting of violations, and reporting of issues are done when rules are not complied. Reminding procedures to prevent cheating, removing prohibited materials or items in the examination room, and rendering support to ensure consistency are meant to preserve the integrity of the examination process. Finally, by putting in place respective badges, referring issues to higher authority, and recording of accountable persons, the established authority is recognized.