FICS Theses and Dissertations

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https://repository.upou.edu.ph/handle/20.500.13073/2
Theses and dissertations by graduate students from the Faculty of Information and Communication Studies.

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    Content framing of the Tulong Na Tabang Na Tayo Na Project of ABS-CBN’s Lingkod Kapamilya Foundation., Inc. and influence on viewer’s response
    ( 2015) Espineda, Melvin N.
    Guided by Goffinan's (1974) Framing Theory and Gerbner and Gross'es Cultivation Theory ( I 976), this descriptive study explored how the framing of Tulong Na Tabang Na Tayo Na project of ABS-CBN Lingkod Kapamilya Foundation Inc. had influenced the responses of I 14 students from three higher education institutions in the Philippines towards it. The project was a call to help the victims ofTyphoon Yolanda in Tacloban, Leyte. Through a survey, data were obtained and analyzed using frequency counts and percentages. Of the 114 (76%) student­respondents, 89 (78%) are female and 25 (22%) male. Most student-respondents (67 or 58.7%) belonged to the 14-18 years old bracket. The study recorded 78 or 68% of student-respondents were actively watching television and assumed to be capable of deciding whether to support or ignore the project's framed content. Twenty percent of student-respondents shared that the framed content by using emotional appeal (i.e. crying people asking for help) accompanied by emphatic messages (i.e. Kapamilya, magkapit-bisig po tayo sa panahon ng sakuna, bukas po ang aming tanggapan para sa inyong mga donasyon (Members of the ramify in this time of disaster, let us hold hands, our office is open for your donations) had influenced them to support the project because of their experience. While personal experience did not form part of the communication frame as forwarded by Lakoff (2004 ), it surfaced that audiences' decision to support a project is motivated by it. Most student-respondents have experienced floods and strong typhoons, making the situation familiar. Thus, empathizing with the victims would be easy to establish. Moreover, long exposure to television and continuous watching of the project led them, as espoused by the cultivation theory, to support the project. Suffice to say that in developing a communication material, inclusion of a related experience of intended audiences may be considered.
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    Information and Communication Technology from the Point of View of a Person Afflicted Cerebral Palsy
    ( 2016) Ugaddan, Agatha Christie P.
    Access to information and communication technologies like mobile phones, the Internet, and computers is essential to develop not only the economy of the country but also its people. With the growth of such technologies and the increased number of people using ICTs, the United Nations (UN) will no doubt fulfill one of its development goals - that is, to make the benefits of new technologies available to all, particularly to developing countries. The word "all" in that premise includes persons with disabilities. This study then delves into the use of information and communication technologies by persons with disability and answers how and why they use such technologies. The data generated from the interviews with the subject, a person afflicted cerebral palsy, a sample of a person with disability, and the observations prove that although he is aware of ICTs and use it personally, there are still barriers to their access to such technologies (e.g., lack of awareness, affordability, type of disability). It was also interesting to learn the reasons for significance of using ICT from the perspective of a person who has cerebral palsy. The reasons why and how he utilize ICTs may be simple and different from another person of disability, but they are essential in understanding the needs of persons with disability in general in order to address the issues of accessibility to ICTs and digital divide.
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    Examining Disaster Risk Reduction and Management (DRRM) Through the Lens of Local Knowledge and Collective Behavior: The Case of Community-Based Flood Early Warning System (CBFEWS)
    ( 2016) Tolinero, Rechelle Ann B.
    After Typhoon Sendong devastated Cagayan de Oro City in 2011, the city's City Disaster Risk Reduction Management Office (CDRRMO) took a proactive approach to mitigate the effects of flood brought by typhoons by operationalizing the Community-Based Flood Early Warning System (CBFEWS) in the local barangays. In Barangay Consolacion, the CBFEWS is a component of the Barangay Disaster Risk Reduction and Management Committee (BDRRMC). In its initial implementation, the system is composed of three methods: the recorrida, text brigade, and interpersonal communication from the barangay officials. This study sought how the residents described their experience with Sendong and in the initial implementation of the CBFEWS. Furthermore, it looked into how the residents' experience with Sendong affected their response to the warning message from the CBFEWS. This qualitative study used transcendental phenomenology as methodology to answer the research objectives. Eight participants from the seven districts of the barangay were interviewed. From the transcription of the interviews, narratives were done to present the participants' stories. Significant statements from these narratives were then highlighted to develop themes that would describe the participants' experiences. Based on the themes that emerged from the narratives of the participants, there was a strong emphasis on communal coping in the neighborhood when Typhoon Sendong struck the community. This experience with the disaster has established their social relationship, which put the CBFEWS in their barangay in the outside. In addition, their local knowledge of the river, based on their experience with Sendong, has also played a significant part of their decision on whether to evacuate or not during impending floods. Because of these, it recommends that the barangay consider incorporating these two - collective action of the residents and their local knowledge - into the design of the CBFEWS to make it more effective in prompting the residents to act thoroughly during impending floods.
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    A Policy Study on Disaster Risk Reduction and Management in Guagua, Pampanga and the Inclusion of Persons with Disability (PWDS) in Their Disaster Plans
    ( 2016) Mercado, Joshua Marie G.
    The study describes the current practice of risk communication, warning and response in the Municipality of Guagua, determines if its disaster risk reduction and management plan is consistent with the National Council’s standards, and identifies the gaps in knowledge, capacities, and resources that address the needs of Persons with Disability (PWDs) during disasters. The researcher used a descriptive survey research method where participants were interviewed using survey questionnaires. The main research instrument was adopted from the UNISDR 2013 Survey on Living with Disabilities and Disasters. The questions in the questionnaire were patterned after the objectives of the study. The study population consisted 244 Persons with Disability age 18 and up in Guagua, Pampanga who were randomly selected from the total list. The sample size of 244 was computed using Raosoft sample size calculator. The random numbers were generated using the random number generator in the site “randomizer.org.”
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    Communicating Safety and Influence on knowledge, Attitude, and Practice of School Safety Among Grade 10 Students in a Public High School in Pampanga Philippines
    ( 2016) Hipolito, Eriwell R.
    One hundred fifty-nine Grade 10 students of a public high school in Pampanga, Philippines were surveyed to determine their sources of information about school safety and its influence on their knowledge, attitude, and practice. Premised on the Theory of Planned Behavior by Azjen (1991), the study determined how safety in school as the intended behavior has been changed. Results of the study showed communication materials on safety made available in the school included learning modules, textbooks, periodical examinations, laboratory, programs, and DepEd websites. However, the Internet was the top source of information and safety. The most common information on safety. The most common information on safety for the students includes earthquake drill, disaster reduction, and occupational safety and health. Despite having a moderate to high level of knowledge, though, there were some issues in terms of communicating safety signs to the students since not everyone was familiar with these basic safety signs in the school. The students also had high practice levels in school safety but with emphasis on the use of Personal Protective Equipment (PPE). Practice should be 100% in all areas since safety is a very important requirement for all students to observe. Thus, results of this study will be useful evidence in developing practical methods for improving school safety. For one, learning materials are not on the top of the list of sources of information about school safety. As well, students do not share what they learned in school about safety with the community. Information on basic safety measures appears not to have been communicated properly since it did not reach everyone. There are essential safety measures that need to be addressed such as safety cultivation and safe culture for both teachers and students in schools.