FICS Theses and Dissertations
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Theses and dissertations by graduate students from the Faculty of Information and Communication Studies.
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ItemOnline Applicant Tracking System( 2022)Systemantech, Inc, is a small/medium business company committed to providing competent professionals and technology for the improvements of the clients' business. The demand for competent professionals is high due to attrition or new projects that required manpower. Because of this, the monitoring of the applicant from sourcing to deployment is necessary which is currently a big challenge. The company uses different platforms to track the recruitment process. With the use of the existing ticketing tool to track all the movements from sourcing up to deployment, Onedrive to save all the data of the applicants, and Microsoft Excel for the manual creation of reports. There is also a shortage of technical interviewers due to the availability of time. The proposed customized system as agreed by the client to deliver in a given timeframe resolved the mentioned challenges with the following features such as Web Applicant Tracking Portal where the recruiter can add new candidates and track the movement based on the Candidate status from shortlisted up to the employment in a given time. This feature uses an existing OrangeHRM framework and customized the recruitment module to align with the client’s process. Another feature is the Interview Chatbot in which the new candidate experiences on-the-spot initial interviews. It is added under Job Posting Career Site as another way for the candidate to apply with interaction to a virtual agent. It captures not only the candidate data but how the candidate communicates and answers the question honestly. For the Descriptive Analytic Reporting, it can view the summary count of hired candidates. The dashboard shows the subunits percentage based on the organizational structure of the company. The participation of the company through testing of the customized system resulted in a successful implementation. The comments provided show that the system is ready to use and more recommendation for future works. Therefore, this customized system deployed as a new Online Applicant Tracking System for Systemantech, Inc.
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ItemEmpowering Women Fisherfolk through Participatory Communication Among the Subanens in Miagao, Iloilo, Philippines( 2024-08-23)This research explores how participatory communication fosters the empowerment of women fisherfolk in Miagao, Iloilo. Data were gathered from focus group discussion, in-depth interviews and key informant interview. Through a thematic analysis, the study identified four major themes: Dialogues and Interactions, Economic Outcomes, Recognition and Importance, and Decision-making. Dialogues and Interactions reiterated the role of dialogue in assessing the needs of the women fisherfolk. Through community dialogues with the barangay and interactions with the University of the Philippines Visayas, capacity-building programs were implemented. These programs led to better economic outcomes for women fisherfolk because of income diversification, access to credit and market opportunities, and product reputation. Women fisherfolk also experienced recognition from the community, which further strengthened their roles in the fisheries sector. Their decision-making capacity and involvement in ordinance formulations at the barangay level contributed to their empowerment as women fisherfolk. Findings revealed that participatory communication fosters empowerment among women fisherfolk in Miagao, Iloilo through giving them an inclusive communication platform in dialogues, addressing their needs and supporting their capacity-building that will facilitate better economic outcomes and strengthened role and independence in the community. It is recommended that there should be continuous implementation of inclusive community dialogues and facilitate participatory decision-making among women fisherfolk.
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ItemStructuring Innovation from Tech Startup Founding Stories: The Communicative Constitution of Innovation(University of the Philippines Open University, 2024-08-27)Innovation serves as the impetus in organizing tech startups, which are said to have a penchant for disrupting big business. Against the backdrop of the Innovative Startup Act (RA 1137) incentivizing innovation in the Philippines, this dissertation conducted narrative interviews with ten Filipino founders of tech startup companies. Subscribing to the Communicative Constitution of Organizations (CCO) approach, the study hinged on the premise that “organization is structured like a narrative” (Cooren, 2000: 58). The study looked at how innovation is perceived, articulated, and materialized in the founding stories of tech startups, which in turn shed light on how innovation structures—and simultaneously get structured by—the tech startup organization. This is demonstrated in eight identified themes including “the story of a vision for innovation”, “the story of recognizing and overcoming threats to the innovation”, and “the story of innovation as a series of trials and pivots”, each of which has a representative narrative schema that plotted the structure of the founding story. A metanarrative of innovation has also been proposed and further cast into an actantial model, highlighting the trajectory that innovation goes through and thus revealing its common characteristics in the tech startup organization. Innovation is improvised and accomplished in communication as well as materialized and made meaningful by the processes within the (narrative) structure. From the context of tech startups as the organization of innovation, the study theorizes on the “communicative constitution of innovation”.
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ItemConduct of Facebook Page Content Creation of a Not-for-Profit Virtual Community in the Philippines: An Autoethnographic Study of a Filipino Online Community Manager( 2025-03-11)This study explored how Facebook content creation is conducted by a not-for-profit virtual community in the Philippines and the meaning or motivations behind these practices from the perspective of the researcher, a Filipino Online Community Manager. Utilizing Autoethnography and Grounded Theory as a methodological frameworks, the researcher analyzed textual artifacts from 2021 to 2024. Thematic analysis was employed supported bu MAXQDA software, a qualitative analysis software, to guarantee organized coding and efficient theme identification despite the breadth of data. The findings revealed that Facebook content creation is conducted through practices such as employing diverse content themes and formats, promoting collaborative engagement with members and partners, implementing strategic content creation and management system (e.g., use of social media calendars, standardized design guides, and content storage banks), leveraging data-driven audience insights, and optimizing posting schedules and frequency strategies. The study further identified key motivations behind these practices, including building meaningful member connections, utilizing social monitoring for community improvement and as a content creation guide, increasing community awareness, promoting growth, fostering trust and credibility, and encouraging member participation. Recommendations include diversifying content formats and themes, conducting regular social monitoring, encouraging contributions from members and partners, and leveraging data-driven insights to refine strategies. Strategic content creation and management practices—such as maintaining content storage systems, using social media calendars, and optimizing posting schedules were also highlighted as vital for enhancing engagement and content creation process' effectiveness. The study's findings have broader applications in fields such as Advertising, Marketing Communications, Organizational Planning, Corporate Social Responsibility, Advocacy and Social Mobilization, Public Relations, and Information Studies. An assessment guide for social media content creators of for-profit and non-profit organizations, specifically Facebook content creators, and online community managers was also created by the researcher which can be potentially used as a reference in the conduct of their Facebook content creation process.
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ItemUnderstanding the Child Marriage Practice: A Rhetorical Study of Child Marriage Facebook Posts( 2024-09-11)Various efforts advocating to end child marriage practice have been focused on finding evidence for its harmful effects and ways for development actors to fight against it. While the strategies include key messaging, there is a lack of focus on engaging communication as a social science (Calhoun, 2011). This dissertation utilized the Rhetorical Tradition in Communication Theory to answer this question: What are the rhetorical acts of the defenders and opposers of child marriage? By combined coding of themes and speech acts, and analysis of rhetorical appeals, devices and strategies performed in comments in Facebook posts on child marriage, it finds that the defenders of child marriage assert a collaborative and unified adherence to a belief in the superior form of religion. In contrast, opposers of child marriage vary in their acts, some with anti-religious rhetoric. Overall, combining the speech acts brought the study to the conclusion that the overarching rhetorical act of defenders is religious superiority in matters such as child protection and religious living. In contrast, the speech acts of opposers are scattered. Advocates to end the child marriage practice have the rhetorical space of situatedness of child welfare as a common ground with defenders. As a precaution, advocates should consider politeness by being selective when calling child marriage a “practice.” For the defenders, the girl’s marriage is mainly a sacred act towards religious perfection under divine law, which is above any material, social, and other worldly concerns.