FICS Theses and Dissertations
Permanent URI for this collection
Theses and dissertations by graduate students from the Faculty of Information and Communication Studies.
Browse
Recent Submissions
1 - 5 of 145
-
ItemFamily Communication and Reproductive Health Conversations Among Seventh-Day Adventist Families( 2018)Eighty-two parent-residents living within the premises of the Adventist University of the Philippines, Putting Kahoy, Silang, Cavite were surveyed to find out how they talk about reproductive health within the family, premised on the Family Communication Pattern Theory (McLeod & Chafee, 1972), the study determined the nature of family communication of Seventh Day Adventist families in terms of cohesion and conversation levels. It also determined the socio-demographic profile of respondents, analyzed how reproductive health was discussed in the family; assessed what topics were discussed under reproductive health; and determined reasons why they discuss reproductive health. Results showed that family-respondents have children between 15-20 years old, the life stage where adolescents experience various physical and emotional changes; belonged to Generation X; and follow and 8-5 job. Both parents carry out decision-making in the home with regard to reproductive health issues. An open communication environment to talk about reproductive health issues. An open communication environment to talk about reproductive health issues using a casual objective approach was found effective for teenagers to open up to their parents. Proper timing and current issues are anchors to start a reproductive health conversation leading to a more transparent and communicative learning families. Having an open mind of both parents and children can lead to healthier discussions and implied getting children away from dangers of teenage pregnancy or unwarranted sexual behaviors. This implies that SDA parent-respondents know how to deal with teenagers as far as reproductive health conversation are concerned. Indeed, parents who reaffirm the value of their children could help in the development of positive and health attitudes.
-
ItemA Descriptive Analysis of C4D Model in CSR Communication – The Amway Philippines “One by One Campaign for Children” Case Study( 2018)Corporate Social Responsibility (CSR) communication happens extensively during project implementation, across various levels, and between various stakeholders. The importance of communicating the message and intention of the company is vital to the achievement of sustainable goals for individuals and communities that benefit from such initiatives. Amway Philippines' “One by One Campaign for Children” is a global campaign supporting various children’s causes worldwide. In the Philippines, the program is aimed at SDG 4, or supporting quality education through a values-laden literacy through storytelling campaign under the Department of Education’s Adopt-A-School Program (ASP). It was proven that in all locations where the Amway business operates, public school partners and students benefited from library renovations and other related support activities, which resulted in a sustainable relationship through effective communication and technology, such as email communication, social media channels, that mobilized volunteers across the organization. Morsing and Schultz (2006), noted that engagement in present times requires a more sophisticated and ongoing stakeholder awareness and more focused CSR communication strategies than previously. This solidifies the need to make a CSR communication platform as that is “sustainable” and more attuned to the needs of various stakeholders. The element of “sustainability”, makes the Amway Philippines One by One Campaign a movement to uplift the lives of its beneficiaries. The communication for development (C4D) model, allows the campaign to tap into various forms of communication, and utilize the technology that allows the implementation on a global and affiliate level. The barriers of distance and time is no longer a challenge since the messaging tools are freely utilized using email, social media channels, and the Amway web-based resources such as blogs, microsites, and websites. Feedback is gathered, and dialogues are made to open up the communication lines either personally or through technology-aided communication.
-
ItemCommunication for Community Mobilization: A Case Study of the Department of Education's Adopt-a-School Program in Malabon City Secondary Schools( 2018)This study explored the communication strategies-key themes/messages communicated through various media channels-employed by the public secondary schools of Malabon City in the process of mobilizing the community in the implementation of the Department of Education's (DepEd) Adopt-a-School Program (ASP) and Brigada Eskwela (BE). Three schools with the highest amount of resources generated under ASP in 2017, and with awards and accolades received in BE, served as caseworks of the study. Two groups of key informants consisted of the implementers (the school principal and the ASP and/or BE Coordinator) and the stakeholders (parent, alumnus, student government, and officer/s of the schools' partner institutions). Through key informant interviews and review of physical artifacts relevant to the study, it was found that in order to engage the participation of partners, donors, and stakeholders in education, the schools communicate five key themes/messages that revolve around philanthropy, shared responsibility, trust and transparency, specificity, and economic and moral gains. . Guided by the Media Synchronicity Theory (MST) by Dennis, et al. (2008), results further showed that in order to communicate these key themes and messages, the schools utilize an aggregate of media channels that they deem capable to: 1. support lower levels of synchronicity and allow for conveyance of information including print, multimedia, and mass media; 2. support higher levels of synchronicity and allow for convergence or a shared understanding towards the adoption of the school including face-to-face and personal communication; and 3. merge higher and lower levels of synchronicity and allow for both conveyance and convergence including social media and traditional channels. A model/framework on communication for community mobilization is also proposed by this study to serve as guide of public schools in the implementation of partnership programs.
-
ItemA Communication Analysis of Climate Change Knowledge Gaps Between Uplands and Lowlands Farmers in Nueva Ecija, Philippines: A Validation of the Knowledge Gap Theory( 2018)This study primarily aims to determine the knowledge level of 120 upland rice farmers and lowland rice farmers in Nueva Ecija, Philippines on climate change, with the hope of validating the Knowledge Gap Theory by Tichenor, Donohue, and Olien. In validating the said theory, the study looked into the relationship of the respondents' socio-economic status with their knowledge level on climate change as hypothesized in the theory. It also aims to recommend policies on disseminating climate change knowledge and information particularly at the local level. The study used the snowball sampling technique and the data were gathered using quantitative and qualitative methods. The T-test analysis and Pearson Correlation Analysis was used to determine the knowledge level of the respondents and to test the relationship of the variables. The results show that the respondents from the upland and the lowland were knowledgeable about climate change, its causes, effects, and impacts as well as to the climate change programs of the government. The respondents, however, were Only slightly knowledgeable on the technical aspects of climate change. Most of them were also not familiar with some of the recommended adaptation technologies as those technologies were not introduced to them. Additionally, the results of the key informant interviews revealed that the local government unit of Carranglan„ Palayan City, and San Isidro, Nueva Ecija were active in disseminating climate change knowledge and information and adaptation technologies. They did this through the conduct of different activities such as seminars, Farmers Field School, and Lakbay-Aral. Of the four local government units (LGUs), Guimba had the least number of activities on agricultural extension concerning climate change adaptation. The communication activities of various research and development and academic institutions such as the Araullo University, Central Luzon State University, and Central Luzon Agriculture and Aquatic Resources Research and Development Consortium also helped in educating the respondents on climate change. Drawing on from the results of this study, it is recommended that researchers should explore the effect of other factors—particularly the social and communication factors—in studying the knowledge gaps among groups of interest especially if the form of knowledge that will be tested is global in nature and one that includes technological interventions. It is also recommended among LGUs to strengthen their extension services on climate change. The study also recommends, in particular, the continuous implementation of the Farmers Field School and partnerships with.
-
ItemWhat Do Gender Equality Law and Policies Mean to Me? Japanese Women Making Sense of Lived Experience As They Watch Television Dramas About Women( 2018)The lack of women in core positions and political ranks, and the unequal treatment of men and women due to gender imparity continuously push Japan's rank down on the Global Gender Gap Report list. Despite the enacted laws and action plans by the government, the country still faces difficulties in achieving its goals to enable women economically, socially, and politically and to establish a gender-equal society for both genders. To support this development, the media has produced television dramas that focus on female characters and new plots. Past studies have focused almost exclusively on the representation of women and/or gender in television dramas. Thus, borrowing the phenomenological lens, this paper sought to advance our understanding of the meaning of the gender equality laws to Japanese women as they watch television dramas about women. Five working Japanese women agreed to participate in this study. The data collected through narrative in-depth interviews was analyzed using the Modified Van Kaam Method. Two central themes that describe the essence of the meaning-making system of the participants became clear: Women are Outside the Circle of Gender Equality and What Women Want: Commitment and Change. Upon further review, two subthemes emerged under theme 1: Not Me: "/ have never and will never experience that"; and To Be in a Leadership Position, a Woman Must Be a Man: "Now, I have so much work like my husband". Theme 2 has one sub-theme: No gender equality at home, no gender equality at work: "My father decided that set-up, but my husband sees me as his equal and treats his staff equally''. This study concludes that Japanese women view themselves outside the scope of gender equality laws. However, current economic, social, and political challenges have started to initiate necessary changes in the Japanese mindset.