FICS Theses and Dissertations

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https://repository.upou.edu.ph/handle/20.500.13073/2
Theses and dissertations by graduate students from the Faculty of Information and Communication Studies.

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    Pearl of Peace: Unmuting Women’s Voices in Peacebuilding
    ( 2022) Aseneta, Maria Lourdes L.
    The meaningful participation and leadership of women was key in the success of the Bangsamoro peace process in the Philippines. This study focuses on the communicative aspect of the sensemaking experiences of seven key women peacebuilders and explores the unmuting of women’s voices in peacebuilding from the lenses of gender, language, and tradition using hermeneutic phenomenology as research methodology. By integrating the different frames of narratives and conversations with these women peacebuilders, five major themes were derived in the synthesis of meanings, “making sense” of the sensemaking of the women peacebuilders. Integrating and refining the five interwoven themes using the hermeneutic circle has led to an illuminating “epiphany”: The overarching dimension of the sensemaking and communication experiences of women in peacebuilding is power. Power, both internal and external, has the capacity to impact change in consciousness, culture, and political processes. This study contributes the Kite Flying Model in Place Communication for a deeper appreciation of how power interplays with peace in the meaningful engagement and leadership of women in peace processes. It also presents the Quadrant Matrix of Peace Communication that is useful for elvating peace communication approaches from simply engendered to “engendered.” Like the grain of sand that shifts the inner composite matter of the oyster to painstakingly give birth to an iridescent pearl, this study is paradigm-shifting as it navigated an unexplored terrain in the male-dominated seascape of peace and security to re-discover the pearl of peace.
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    Perspectives of Grade 12 Private School Students on Combined Modes of Communication in Remote Learning: An Analysis of Position Papers on its Implementation in the Time of COVID-19 Pandemic
    ( 2023) Orial, Roli Alexandra N.
    This study explored the perspectives of Manresa School academic year (AY) 2020-2021 grade 12 students on synchronous and asynchronous modes of communication in remote learning and the consequences of the combined modes of communication in their learning process. The data was gathered from the participants' position paper about the implementation of remote learning in the time of COVID-19 pandemic- a requirement in the course the researcher teaches in the study site. The phenomenological research design was utilized as the researcher conducted an inductive thematic coding in the analysis of the data. The study revealed 13 themes describing the perspectives of the participants on the combined modes of communication: (1) self-paced, (2) undetermined response time, (3) time-efficient, (4) flexible location, (5) open to more distractions, (6) internetdependent, (7) mediated by electronic and information technologies, (8) utilization of online and multimedia resources, (9) less interpersonal connection, (10) utilization of social networking sites and online messaging applications, (11) flexible interaction, (12) limited to no supervision, and (13) control over response. The study also discovered that the combined modes of communication had two major consequences on the participants' learning process: (1) discovery of their own learning strategies, and (2) acknowledgement of their deficiencies in the nature of education for their future.
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    Diasporic Communication Engagement with Government and Non-Government Bodies: An Autoethnographic Study of an Overseas Filipino Worker
    ( 2024) Plamenco, Fritzie Kaye C.
    This qualitative autoethnographic study explores the communication dynamics between Overseas Filipino Workers (OFWs) and government and non-government bodies through a personal lens. Drawing on the author’s own experiences as a long-time OFW and integrating self-reflective narrative with qualitative data, the study examines the nature of communication engagement that this diaspora have with the government of the Philippines and that of the country where they are deployed for work, as well as with non-government bodies. The research highlights the complexities and challenges faced by OFWs as they navigate through their daily communicative interactions, whether for personal or professional reasons. By weaving anecdotes from personal memory that allow self-reflection and then researching the self in relation to others, the study provides an in-depth understanding of the multifaceted nature of these engagements. The findings emphasize the need for improvements in communicating with the OFW diaspora through various platforms with a more responsive service delivery. This autoethnographic approach offers unique insights into the lived experiences of OFWs and provides practical recommendations for policymakers and service providers aiming to refine communication strategies and enhance support for this significant demographic.
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    Sustaining a Country Brand: The Changing Landscape of the Philippines Tourism Campaigns
    ( 2023) Festijo, Jessa Frida T.
    The tourism industry has become one of the key factors for economic growth and development of the country's reputation. Countries carefully consider the principles of branding as a strategic tool to convey their vision, shared values, and cultural identity to the global community. This approach serves as an essential instrument in shaping international reputation, shaping the country’s distinct brand image. Using the Philippines as a case, it inquired the strategies and shifts of communication approaches of the country’s tourism agency and investigated whether the concept of brand sustainability is inherent in the management of tourism promotions. The paper advanced two claims; first, despite the frequent changes of tourism slogans of the country, the objective of instilling a sense of national pride among Filipinos and establishing global recognition for the Philippines is still inherent in most of the communication campaigns. Second, shifts in the campaigns while sticking to the country's vision of international reputation is needed to be able to adapt to the changing landscape of market behavior. The study further revealed that changes in tourism promotion strategies can be perceived as an act of proactively seeking opportunities for improvement to be able to establish a resilient, and sustainable country brand.
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    The Communicative Constitution of Hospitality Organization: A Ventriloquial Analysis of Guest Service
    ( 2019) Manaluz-Torres, Arnelyn
    Seeking a form of knowledge that explains the communicative constitution of hospitality organization, I observed, figured out, and made sense of the service interaction that occurred in an actual unscripted conversation between the frontline staff (FLS) and the guest at the hotel front desk. I observed how agents and figures make a difference, how they act, speak, perform and deliver guest service on behalf of their principal. I framed the research problems in terms of incarnating/embodying figures and agents in the hospitality organization within the organizational communication discourse: How is hospitality organization incarnated/embodied in the guest service interaction? What is the configuration of agents in hospitality organization? How agents expressed themselves in the guest service interaction? I booked an overnight stay at a hotel in South Korea to undergo the check-in procedure. I requested a colleague to video record my check-in activity. The service interaction between the frontline staff (FLS) and I served as data for my study. Drawing from Cooren's (2010) ventriloquism that applies in the context of an organization, I explained how intangible and tangible agents manifested and found voice or agency in organizational interaction. I uncover agents and figures who took part in the emergence of hospitality organization and completion of guest service. The hospitality organization was incarnated through communication. It was embodied through a hybrid agency of Human, Intangible and Iangible agents. The human, intangible and tangible agents that configure the hospitality organization expressed themselves in the Traditional welcome, Touch of service and Tokens for service. From this data, I developed a theory of guest service that draws from a communicative constitutive understanding of hospitality organizations. Guest service materialized, actualized, presented, embodied itself through all the beings -human, intangible or tangible forms, organizational, structural and technological agents. Communicating amounts to ventriloquizing all these beings that animate and express themselves with and through the FLS. They convey an attachment and passion that were recognizable as embodied in and through the way the FLS talk, act, perform and conduct himself. A series of entities and figures are convoked, invoked, and evoked in their interaction. The significance of providing excellent guest service is an important decision for business performance in the hospitality industry because the satisfaction of guests on the hotel's products and services is indivisible in their mind, it forms a coherent whole with human, intangible and tangible agents collectively accomplishing and delivering guest service.