Faculty of Information and Communication Studies

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https://repository.upou.edu.ph/handle/20.500.13073/1

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Browsing Faculty of Information and Communication Studies by Subject "Research Subject Categories::HUMANITIES and RELIGION::History and philosophy subjects::Ethnology::Cultural anthropology"
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    Core Values Communication For Character Formation and Cultural Transmission: The Case of A Private Academic Institution in Laguna, Philippines
    ( 2020-11-10) Ubaldo, Dianne B.
    This study examined how core values can be communicated for character formation and cultural transmission using a private academic institution in Laguna. Specifically, it sought to: 1.) describe how the organization communicated its core values to the target audience; 2. determine the effectiveness of the communication process based on the knowledge and practice of the organization's core values by the respondents; 3.) identify the barriers to core values communication; and 4.) recommend a model that can be adopted for core values communication to effect character formation and transmission of the organization's culture. The study used the descriptive research design. The researcher conducted survey to 304 Senior High School and College students selected through the proportionate stratified random sampling. Key Informant Interviews with the institutional leaders/ school heads were also conducted. The respondents consisted of female (58% and male (42% aged between 16 to 40 years old, single (93%), and mostly from Laguna (93%). The academic institution tried to respond to people's declining moral values by disseminating and inculcating the school's core values to its students. The school communicated the core values to its students through verbal and non-verbal communications. However, 28% of the respondents rarely got core values information despite of the various communication channels employed. The respondents recognized that communication is pivotal in transmitting the school's core values to students like them. The respondents believed that communication truly supports the school in transmitting to them its core values towards character formation and transformation. The respondents have high level of understanding/ awareness and positive perceptions on school's core values and communication. However, practice is relatively low due to cultural barriers, specifically the respondents' perspectives on how they must act and behave. The study recommends that the academic institution should continue to instill the school's core values to the students; enhance communication to become more effective in positively influencing the students on a regular basis; and frontliners of education must "walk the talk" among others.
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    Dialogic Spaces for Peace: The Pechen Peace Pact System of Bontoc. Mountain Province as a Communication Phenomenon.
    ( 2021-01) Singa-Clever, Shiela Marie B.
    Of the numerous customs and traditions practiced by the Indigenous Cultural Communities/Indigenous Peoples (ICCs/IPs) of CAR, the pechen of Bontoc, Mountain Province is an indigenous knoweldge, systems and practices (IKSP) used in resolving conflicts within the community and between neighboring communities/municipalities. It predates Spaning colonization and has remained a customary way of solving cases and a means of amicable settlement among the Bontok people as well as with disputes with ICCs/IPs in other municipalities. This dissertation looked at the dialogic space of the pechen pact system of Bontoc, Mountain Province guided by the socio-cultural critical theories of communication. It sought to understand the changes, acceptance and relevance of the peace pact vis a vis established local government and legal institutions. Methodologically, the study is highly qualitative, relating principles of narrotology and narrative research. Focus Group Discussions in existing peace pacts between Bontoc and the neighboring municipalities of Sadangam Mountain Province and Tinglayan, Kalinga were conducted. Narrative analysis enabled the researcher to understand the pechen peace pact system as a communication phenomenon that is an affective custom to maintain the peace in communities with peace pacts. Decisions are results of collective dialogues where consensus is reached by the community as a whole. In the pechen and in ICCs in general, individuals are products of their social environment and shared norms, rituals and worldviews. Everyday interactions with other shape cultural patterns and social structures, resulting to the establishment of the existing sociocultural order. As a dynamic and intrinsic cultural practice that has stood the test of time, its importance in keeping the peace cannot be overemphasized. It is crucial that local government units' recognition of the pechen peace pact continue and be strengthened, particularly in the provincial and the national levels since much be learned from the pechen especially in conflict resolution.