Faculty of Information and Communication Studies

Permanent URI for this community

https://repository.upou.edu.ph/handle/20.500.13073/1

Browse

Browsing Faculty of Information and Communication Studies by Title

  • Item
    17 MOOCs In Six Emerging APEC Member Economies –Trends, Research, and Recommendation
    (Routledge, 2020) Jung, Insung ; Garcia Mendoza, Gibran A. ; Fajardo, Jennifer Christine ; Figueroa, Roberto B. Jr. ; Tan, Siaw Eng
    A collaborative team of five foreign researchers who reside in Japan purposefully conducted research to describe the development of MOOCs in Thailand, the Philippines, Malaysia, Indonesia, Vietnam, and Mexico. It is important to point out that these countries represent six emerging economies that are members of the Asia-Pacific Economic Cooperation (APEC). It seeks to answer three key questions: (1) When did MOOCs begin in APEC countries in Southeast Asia and Latin America? (2) How did they develop? (3) How were they supported? To accomplish these goals, research articles published in relevant local, regional, and international journals together with related books and reports were thoroughly examined. Furthermore, interviews of local experts were also conducted to provide meaningful context. This chapter begins with a review of the overall trends of MOOC growth in the six selected countries. It then discusses research findings and local experts’ comments on MOOC-based learning experiences and points out various challenges currently faced as well as apparent opportunities moving forward. Finally, it concludes with several valuable lessons learned from the MOOC experiences of those emerging economies.
  • Item
    1KYUSI: A Centralized Web-Based Information Management System For The Local Government Of Quezon City
    ( 2022-01-03) SIMBULAN, MARTIN JOSEPH W.
    This paper aims to design and develop a centralized web-based management information system for efficient and accessible recordkeeping that will in turn, improve the delivery of basic social services by the local government units and their preparedness for disaster response. 1Kyusi will therefore serve as the data bank of every person residing in every barangay in Quezon City. The system aims to have an updated record of every individual but still adheres to Republic Act 10173 or the Data Privacy Act of 2012. 1Kyusi will greatly impact the project initiatives and disaster response of the Quezon City local government through its implementation at the barangay level under the management of the local government.
  • Item
    21st Century Philippine Hybrid Community Radio: The Case Of Radyo Kailian
    ( 2019-04-22) Francisco, Annabelle B.
    Using case study as an approach, this work analyzed in-depth the hybridity of Radyo Kailian, a community radio station in llocos Sur, Philippines. Findings reveal that Radyo Kailian has a well-defined organizational set up which addresses the crucial interrelationships that influence the behaviour of its members. This hybrid CRS has a leader who nourishes the culture and climate within the organization through building of executive support. However, the realization of the vision for Radyo Kailian is not only the work of its top level management rather it is achieved through unitary cognizance, teamwork, and collaboration among the station personnel and community radio council officers and members. To further understand Radyo Kailian, the management require seeing the whole system through initiating research works and regular evaluations which lead them to carefully analyze existing knowledge, data, and context. The broadcasting platform of Radyo Kailian as a hybrid CRS has become more powerful in terms of building larger communities enhancing its production and improving community members' engagement and participation yet it has maintained its traditional programming and is able to preserve its program contents tailored fit to the needs of its target glocal community. As a hybrid CRS, Radyo Kailian has blended with the Internet transforming the medium into an audio-visual platform. The visual online exposure enhances the broadcasters' positive perception about themselves and the agencies they respectively represent. While the community radio has become an audio-visual platform, what differentiates it from other typical audio-visual media is the immediacy of feedback from both the broadcasters and the listeners as well. Moreover, the emancipation in the blended platform paves the way for these broadcasters to encompass the freedom to tackle topics of any kind regardless of gender specificity without experiencing social stigma. Broadcasters in the hybrid CRS particularly the male ones are not only limited to discuss masculine-related topics when they broadcast on air and online. However, the privileges they enjoy also bring consequences. Broadcasters bear with them greater responsibility not only to themselves but also to their on air and online listeners/viewers. Taking the responsibility of securing the enormous quantity of information present in the platform and being able to filter this information and identify what is genuine and valuable for their listeners/viewers are vital survival skills of broadcasters in the hybrid CRS. Furthermore, the visibility in the online environment also threatens their privacy and security. Hence, they self-regulate and manualy filter the influx of information. The liquidity of information in the world wide web and the absence of concrete laws to protect them remain potential threats to the optimal use of the online platform in Radyo Kailian.
  • Item
    A Communication Analysis of Climate Change Knowledge Gaps Between Uplands and Lowlands Farmers in Nueva Ecija, Philippines: A Validation of the Knowledge Gap Theory
    ( 2018) Irabagon, Maria Loida D.
    This study primarily aims to determine the knowledge level of 120 upland rice farmers and lowland rice farmers in Nueva Ecija, Philippines on climate change, with the hope of validating the Knowledge Gap Theory by Tichenor, Donohue, and Olien. In validating the said theory, the study looked into the relationship of the respondents' socio-economic status with their knowledge level on climate change as hypothesized in the theory. It also aims to recommend policies on disseminating climate change knowledge and information particularly at the local level. The study used the snowball sampling technique and the data were gathered using quantitative and qualitative methods. The T-test analysis and Pearson Correlation Analysis was used to determine the knowledge level of the respondents and to test the relationship of the variables. The results show that the respondents from the upland and the lowland were knowledgeable about climate change, its causes, effects, and impacts as well as to the climate change programs of the government. The respondents, however, were Only slightly knowledgeable on the technical aspects of climate change. Most of them were also not familiar with some of the recommended adaptation technologies as those technologies were not introduced to them. Additionally, the results of the key informant interviews revealed that the local government unit of Carranglan„ Palayan City, and San Isidro, Nueva Ecija were active in disseminating climate change knowledge and information and adaptation technologies. They did this through the conduct of different activities such as seminars, Farmers Field School, and Lakbay-Aral. Of the four local government units (LGUs), Guimba had the least number of activities on agricultural extension concerning climate change adaptation. The communication activities of various research and development and academic institutions such as the Araullo University, Central Luzon State University, and Central Luzon Agriculture and Aquatic Resources Research and Development Consortium also helped in educating the respondents on climate change. Drawing on from the results of this study, it is recommended that researchers should explore the effect of other factors—particularly the social and communication factors—in studying the knowledge gaps among groups of interest especially if the form of knowledge that will be tested is global in nature and one that includes technological interventions. It is also recommended among LGUs to strengthen their extension services on climate change. The study also recommends, in particular, the continuous implementation of the Farmers Field School and partnerships with.
  • Item
    A DESCRIPTIVE ANALYSIS OF C4D MODEL IN CSR COMMUNICATION – THE AMWAY PHILIPPINES “ONE BY ONE CAMPAIGN FOR CHILDREN” CASE STUDY
    ( 2018-05-15) Ochoa, Michelle P.
    Corporate Social Responsibility (CSR) communication happens extensively during project implementation, across various levels, and between various stakeholders. The importance of communicating the message and intention of the company is vital to the achievement of sustainable goals for individuals and communities that benefit from such initiatives. Amway Philippines' “One by One Campaign for Children” is a global campaign supporting various children’s causes worldwide. In the Philippines, the program is aimed at SDG 4, or supporting quality education through a values-laden literacy through storytelling campaign under the Department of Education’s Adopt-A-School Program (ASP). It was proven that in all locations where the Amway business operates, public school partners and students benefited from library renovations and other related support activities, which resulted in a sustainable relationship through effective communication and technology, such as email communication, social media channels, that mobilized volunteers across the organization. Morsing and Schultz (2006), noted that engagement in present times requires a more sophisticated and ongoing stakeholder awareness and more focused CSR communication strategies than previously. This solidifies the need to make a CSR communication platform as that is “sustainable” and more attuned to the needs of various stakeholders. The element of “sustainability”, makes the Amway Philippines One by One Campaign a movement to uplift the lives of its beneficiaries. The communication for development (C4D) model, allows the campaign to tap into various forms of communication, and utilize the technology that allows the implementation on a global and affiliate level. The barriers of distance and time is no longer a challenge since the messaging tools are freely utilized using email, social media channels, and the Amway web-based resources such as blogs, microsites, and websites. Feedback is gathered, and dialogues are made to open up the communication lines either personally or through technology-aided communication. With the vision to help children live better lives, Amway employees and partners donated volunteer hours. They went beyond helping schools but also communities with the commitment to become responsible for their respective areas. Thus, bringing small change to one child, one school, one community at a time. Most corporate entities perform philanthropy as an act of “giving back” to communities, sometimes with the consideration of proximity (if the area of the project is their place of business) or for any valid social cause. Katherine V. Smith, Executive Director of Boston College, in the paper Corporate Citizenship, Five Areas for Action, raised the question of whether corporations are doing enough to create the kind of communities they intend to do business in, and, moreover, a world that people would like to live in, maybe since CSR is constantly hounded with the double standard of being a business instrument, more than a tool for social change. However, this study would like to focus more on the positive benefits to society that such collective corporate initiatives can derive. For a moment, keep an open mind on the negative ones like corruption, and personal gains without being judgmental. Instead, the researcher would like to illustrate how change and development may be gained through effective CSR communication. As of 2015 data, the private sector's contribution to education support projects, combining infrastructure and non-infrastructure projects, amounts to about 6 billion pesos, which is outside of the Department of Education Budget (sourced from a direct interview of ASP partners, 2016). Such donations and pledges gave way to achieving quality education in the Philippines amidst the government's budget gap. In the Philippines, where most of the places where Amway conducts its CSR campaign are separated by geographical barriers, technology has helped bridge the communication gap. Various teams were provided with the same communication kits during specific projects under the literacy campaign. They were given the same budget allocation as their counterparts from their headquarters in Manila. One message works for all beneficiary schools in different communities. It is all aimed at a single objective of providing these schools with resources under the literacy campaign that was launched in 2004. Through a recently conducted FGD in 2016 and a survey in 2017, the researcher gathered insights as to how effective the communicated message of companies like Amway Philippines, through their CSR projects under the One by One Campaign for Children, drew action that has stirred positive change and brought development in the communities where they operate. A measurement of whether the local campaign was communicated effectively and if the key message is aligned with the company’s values (of Helping People Live Better Lives) is also discussed with volunteer employees. It also aims to measure the level of confidence (behavioral factors and behavioral changes like having ownership of their community activities) of the volunteer in the campaign projects. Amway uses the C4D model of communication. As a result, six schools benefited, and several communities responded to it as a collective action of participants, as evidenced in the annual run activity. This only proves that CSR, if at all construed as a marketing approach, is “marketing with a soul”, that is - one that at least addresses a societal concern. Erstwhile, the fuel that makes CSR work is communication, and its by-product is ultimately- the development of individuals and society. Keywords: corporate social responsibility, information communication technologies for development, ICT4D, CSR, social marketing, social mobilization, CSR for development
  • Item
    A Descriptive Analysis of C4D Model in CSR Communication – The Amway Philippines “One by One Campaign for Children” Case Study
    ( 2018-05-15) Michelle Punongbayan Ochoa
    Corporate Social Responsibility (CSR) communication happens extensively during project implementation, across various levels, and between various stakeholders. The importance of communicating the message and intention of the company is vital to the achievement of sustainable goals for individuals and communities that benefit from such initiatives. Amway Philippines' “One by One Campaign for Children” is a global campaign supporting various children’s causes worldwide. In the Philippines, the program is aimed at SDG 4, or supporting quality education through a values-laden literacy through storytelling campaign under the Department of Education’s Adopt-A-School Program (ASP). It was proven that in all locations where the Amway business operates, public school partners and students benefited from library renovations and other related support activities, which resulted in a sustainable relationship through effective communication and technology, such as email communication, social media channels, that mobilized volunteers across the organization. Morsing and Schultz (2006), noted that engagement in present times requires a more sophisticated and ongoing stakeholder awareness and more focused CSR communication strategies than previously. This solidifies the need to make a CSR communication platform as that is “sustainable” and more attuned to the needs of various stakeholders. The element of “sustainability”, makes the Amway Philippines One by One Campaign a movement to uplift the lives of its beneficiaries. The communication fordevelopment (C4D) model, allows the campaign to tap into various forms of communication, and utilize the technology that allows the implementation on a global andaffiliate level. The barriers of distance and time is no longer a challenge since the messaging tools are freely utilized using email, social media channels, and the Amway web-based resources such as blogs, microsites, and websites. Feedback is gathered, and dialogues are made to open up the communication lines either personally or throughtechnology-aided communication. With the vision to help children live better lives, Amway employees and partners donated volunteer hours. They went beyond helping schools but also communities with the commitment to become responsible for their respective areas. Thus, bringing small change to one child, one school, one community at a time. Most corporate entities perform philanthropy as an act of “giving back” to communities, sometimes with the consideration of proximity (if the area of the project is their place of business) or for any valid social cause. Katherine V. Smith, Executive Director of Boston College, in the paper Corporate Citizenship, Five Areas for Action, raised the question of whether corporations are doing enough to create the kind of communities they intend to do business in, and, moreover, a world that people would like to live in, maybe since CSR is constantly hounded with the double standard of being a business instrument, more than a tool for social change. However, this study would like to focus more on the positive benefits to society that such collective corporate initiatives can derive. For a moment, keep an open mind on the negative ones like corruption, and personal gains without being judgmental. Instead, the researcher would like to illustrate how change and development may be gained through effective CSR communication. As of 2015 data, the private sector's contribution to education support projects, combining infrastructure and non-infrastructure projects, amounts to about 6 billion pesos, which is outside of the Department of Education Budget (sourced from a direct interview of ASP partners, 2016). Such donations and pledges gave way to achieving quality education in the Philippines amidst the government's budget gap. In the Philippines, where most of the places where Amway conducts its CSR campaign are separated by geographical barriers, technology has helped bridge the communication gap. Various teams were provided with the same communication kits during specific projects under the literacy campaign. They were given the same budget allocation as their counterparts from their headquarters in Manila. One message works for all beneficiary schools in different communities. It is all aimed at a single objective of providing these schools with resources under the literacy campaign that was launched in 2004. Through a recently conducted FGD in 2016 and a survey in 2017, the researcher gathered insights as to how effective the communicated message of companies like Amway Philippines, through their CSR projects under the One by One Campaign for Children, drew action that has stirred positive change and brought development in the communities where they operate. A measurement of whether the local campaign was communicated effectively and if the key message is aligned with the company’s values (of Helping People Live Better Lives) is also discussed with volunteer employees. It also aims to measure the level of confidence (behavioral factors and behavioral changes like having ownership of their community activities) of the volunteer in the campaign projects. Amway uses the C4D model of communication. As a result, six schools benefited, and several communities responded to it as a collective action of participants, as evidenced in the annual run activity. This only proves that CSR, if at all construed as a marketing approach, is “marketing with a soul”, that is - one that at least addresses a societal concern. Erstwhile, the fuel that makes CSR work is communication, and its byproduct is ultimately- the development of individuals and society.
  • Item
    A Developed Information System for B.E. Auto Supply
    ( 2013-04) Adefuin, Ma. Cecilia G
    The developed information system is designed for Smal and Medium Enterprises. This system is a type of Management Information System (MIS), which processed data from the transaction processing systems that generates reports automatically for management and monitoring of business processes. The system is implemented using Client/Server technology via intranet wherein computers are connected in a computer network that uses Internet Protocol to share information, operational systems, and computing services within the business. The development of the system used open source software, PHP as programming language, Apache as web server and MySQL as database. Prototype software process model is used to validate the requirements at an early stage which improve the quality of requirements and specifications of the system The project followed the System Development Life Cycle (SDLC), each phases is significant to the project. The transaction processes is tested accordingly with the users to ensure the reliability and functionality of the system. Observation, interviews and survey to all stakeholders were done to evaluate the system. The result in testing and evaluation shows the value of BEIS in helping the manager to manage and control the business operation. The eficiency, effectiveness and performance of the project is suited to the needs of B.E. Auto Supply.
  • Item
    A Development of Web Portal for Wedding Planners & Vendors
    ( 2017) Galleno, Jay L.
    The goal of this project is to develop an online web portal for wedding planners and its service providers. This provides a stress-free and convenient way of dealing with their business groundworks. Because in today's fast-changing business environment, it's extremely important to be able to respond to client needs in the most efficient, effective and timely manner. This project is a vertical web portal that fulfills business challenges and advancement. There are several related technologies to develop a vertical web portal such as ASP.NET, J2EE, but these have their disadvantages and weaknesses, to solve these hitches a WAMP (Windows+Apache+MySQL+PHP) architecture theory had been employed. The objective is to provide a platform that will assist them in their business transactions and decision-making process based on their preferred budget and requirements in a most convenient way possible. Events 678 are a professional event Management Company specialized in wedding event planning and they'll utilize this system as their innovative solution to this growing industry. Keywords - Web Portal, Vertical Portal, Decision-making process
  • Item
    A Distributed Scheduling System for Central Luzon State University Using the Creedy Algorithm
    ( 2010) Botangen, Khavee Agustius W.
    The Scheduling System facilitated the collaborative and distributed creation of schedules. It lessened scheduling problems encountered the start of the semester. It reduced the time spent by college registrars in plotting and checking schedules. It also resolved problems of schedule conflicts with student blocks, course offerings, instructors, and rooms within the University. The Scheduling System played a crucial role in speeding up the overall registration process in the University. The collective schedule, being the main output of the System, was readily available before the registration time. The System alleviated the tasks employed by college registrars and department chairs preparing schedules, a prerequisite for registration. Through the System, problems of schedule conflict were addressed and avoided. Furthermore, reports that were generated by the system became an aid to college registrars and department chairs in their decisions on matters related to schedule preparation such as schedule adjustments, time allotments, room utilizations, and faculty teaching-load distributions. The prototype of the System was tested using actual data by several academic units in the University. It was used in the preparation of schedules that were used during the registration for the First Semester of Academic Year 2011-2012. The overall result encouraged further system enhancement for its full-scale implementation.
  • Item
    A Loan Monitoring and Beneficiary Information System for the Socio-Economic Project of the Institute of Religion and Culture, Phils, in Dumaguete City, Oriental Negros
    ( 2007) Rivera, Melody Angelique C.
    The Institute of Religion and Culture, Philippines (IRC), an ecumenical organization conceived in 1979 and formally organized in 1980 by a group of Filipino Christians. IRC’s mission and vision is to develop empowered Christians who are committed to participating in the transformation of church and society. Throughout the years, IRC has initiated and implemented various programs and livelihood projects located in Muntinlupa City, Cebu City, Dumaguete City and Bukidnon. The targets of the programs are the clergy and lay leaders of the churches while the targets of the livelihood projects are marginalized people. To help IRC in achieving some of its goals, a Loan Monitoring and Beneficiary Information System (LMBIS) for the Socio-Economic Project in Dumaguete City was proposed. The LMBIS aimed to monitor the loans and payments of the beneficiaries of the Socio-Economic project and to generate needed reports. The model that was used in developing this project was the Waterfall Model, wherein prototyping, validation and verification were integrated. To design the project properly, the processes of some credit cooperatives in Dumaguete City, namely, the Siliman University Credit Cooperative Inc. (SUCCI), Dumagete Cathedral Credit Cooperative (DCCCO) and Perpetual Help Credit Cooperative (PHCCI), were studies. Wings2000, a free automated accounting system, was downloaded from the Internet and studied. A parallel run was done with the current system to check the accuracy of LMBIS in terms of report generation.
  • Item
    A Narrative of Haribon’s Online Environmental Advocacy
    ( 2017) Corcuera, Winnie Aurea D.
    This qualitative study aims to understand the experience of Haribon Foundation, a non-government environmental organization, in using social media as a communication platform for environmentalism. It describes the mechanisms used by Haribon to make its presence felt online and investigates how environmental communication survived in an online advocacy. This study was written with a problem-solution or issue-realization sequence in six parts based on William Labov and Joshua Waletzky's natural narrative. These are abstract, orientation, complicating action, resolution, evaluation, and coda. The communication officers of Haribon were observed and interviewed for this study. Results revealed the crucial role of the communication officers as vehicles of information between Haribon and its audience. Communication officers are advantaged if they are knowledgeable about the advocacies as well as equipped with the skills in delivering these advocacies to the audience through social media. The strategies in promoting Haribon's advocacy through Facebook (FB), Twitter, and Instagram were the use of informational campaigns through creative posts, sharing trivia about specific topics, riding on popular culture, conversing with the audience, linking and tagging posts to partner international organizations, and using FB boosts and analytics. Through the communication officers' experiences, this study drafted a theoretical framework as a guide in developing a social media strategy or plan for non-government organizations of the same nature.
  • Item
    A Perception Study of Behavioral Change Through Communication: The Edukasyon Social Marketing and Mobilization Project
    ( 2017) Calayag, Roxanne
    Sustainable behavioral change is a by-product of communication through action. This scenario happens when people realize the perceived benefits and values of making a change in one’s behavior, for instance, towards exercising the right of children to education. Given the power of communication as reflected in social marketing and social mobilization programs, this study aimed to analyze the perception of parents towards the potential influence of communication (through the Eduk-Aksyon Program) in insinuating sustained behavioral change. Through focused group discussions, interviews and cross-case analyses of parents who continued to send their children to school even without government reinforcement through the Conditional Cash Transfer (CCT), it was found out that Eduk-Aksyon Program led to a sustained change in behavior of parents. Change was brought about by communication – through – action – via channels including the distribution of school supplies and the realization of perceived benefits of their children’s schooling. The factors intrinsic about the Eduk-Aksyon project that parents mostly value that led them to sustained behavioral change included the distribution of school supplies, the rewards and incentives systems, and the holistic development initiated by the program both mentally and spiritually. These factors were viewed as a means to alleviate the burden from the family by shouldering a portion of the overhead expenses at school. Meanwhile, the parent’s motivations in sending their children to school would be their personal and moral obligation to provide their kids the right to education; and the vision that education is the key to escape the vicious cycle of poverty. As compelling as it sounded, the rationalized benefits from the perceived outcome of completing or graduating from school, contributed to sustained behavioral change of parents. The findings from the content analyses of the transcripts affirm what Bandura suggests – that behavioral change can be determined by an interplay of both personal motivations and external factors. In this case, the respondent’s behavior, together with their responsiveness towards gaining benefit through rewards and incentives that Eduk-Aksyon program provide, led them to have a sustained behavior. Based on these findings, it appeared that the future social marketing and social mobilization programs can be sealed and ensured if the programs offer both short-term and long-term benefits that could entice parents to be an active influencer for the kids to finish their schooling. For as long as the perceived benefits are rationalized by parents [and the perceived benefits exceeded the costs of education], social marketing and social mobilization programs such as the Eduk-Aksyon could continue to serve as communication platforms that drive behavioral change of the targeted audience which are the parents.
  • Item
    A Physician’s Auto-Hermeneutics of Medical Praxis: Curating Meanings and Voice Themes Using Dialogical Prism
    ( 2020-08-21) SIGUA, HELEN SANTIAGO
    This study is an auto hermeneutic phenomenological inquiry on the lived experience of medical praxis of 40 years of a family medicine specialist. It utilized the dialogical lens to extricate the essential meanings she finds most defined in the three main dialogical landscapes of clinical, educational, and societal (administrative/advocative) she has traversed. The dialogical vertical (spiritual) and horizontal (self, others both, in actual and virtual platforms) scaffoldings were elucidated through a structured methodology of collecting self narratives, integrating, and interpreting . The resulting prism , which may be universally applied to any professional praxis, consists of curated meaning typologies : of trust-building, nurturing, redeeming, stewarding, and inspiring . These typologies are illustrated by conversational snippetsand were juxtaposed with pre-existing theories and models including most upheld Filipino cultural values. The congruence of her analyzed vertical and horizontal scaffoldings along these typologies was also a major explication of this work . Implications to professional praxis, life-long learning , and qualitative research were drawn. A reflection on the process of doing (auto)hermeneutic phenomenology as either/both personal and scholarly undertaking informs (and hopefully inspires) readers to do the same.
  • Item
    A Policy Study on Disaster Risk Reduction and Management in Guagua, Pampanga and the Inclusion of Persons with Disability (PWDS) in Their Disaster Plans
    ( 2016) Mercado, Joshua Marie G.
    The study describes the current practice of risk communication, warning and response in the Municipality of Guagua, determines if its disaster risk reduction and management plan is consistent with the National Council’s standards, and identifies the gaps in knowledge, capacities, and resources that address the needs of Persons with Disability (PWDs) during disasters. The researcher used a descriptive survey research method where participants were interviewed using survey questionnaires. The main research instrument was adopted from the UNISDR 2013 Survey on Living with Disabilities and Disasters. The questions in the questionnaire were patterned after the objectives of the study. The study population consisted 244 Persons with Disability age 18 and up in Guagua, Pampanga who were randomly selected from the total list. The sample size of 244 was computed using Raosoft sample size calculator. The random numbers were generated using the random number generator in the site “randomizer.org.” The researcher was also able to interview Municipal Disaster Risk Reduction Officers, Persons with Disabilities Focal Persons and 31 barangay leaders to represent every barangay in Guagua and show unbiased interpretations in this study age of 42 and are single in status. Most of them have movement disability and could not take care of themselves. They have experienced different disasters such as storms, floods, earthquakes and volcanic eruption. They would often gather information about disasters on the television and sometimes the barangay officials would come to their homes. They have their own disaster preparedness plans but are not aware of the Municipal Disaster Risk Reduction and Council and there is no current protocol, guidelines and warning signals made especially for PWDs. Most of the issues encountered by the respondents are the lack of information, having no space in the evacuation centers and not receiving any relief goods. They are also asking for financial and medical assistance aside from the assistance during disasters and food. On the other hand, the barangay officials and Municipal Disaster Risk Reduction and Management Office does not have enough knowledge, resources and capacities in handling Persons with Disability during a disaster.
  • Item
    A Proposed Web-based Monitoring System of Student’s Statement of Account and Balance for the Aklan State University Banga
    ( 2012) Rosales, Junah Belle M
    Aklan State University (ASU) was located in the province of Aklan that consists of five campuses: Banga, Kalibo, New Washington, Ibajay, and Makato. Among the five campuses, Banga had the only existing student information database since 2004 and it was currently used by the registrar’s office. This database was not connected with the databases in the accounting and cashier’s office that also maintained student’s information for the statement of account, balance, and assessment of fees. The proposed ASU Web-Based Monitoring of Student’s Statement of Account and Balance envisioned the extended services offered by the office of the registrar, accounting and cashier to address the student’s need in viewing statement of account, balance, and student’s assessment online. The objective of the project was to bring all the existing databases of Aklan State University Banga into one centralized student information system viewable online. Lack of centralization caused the repetition of task in encoding the student record from the registrar and accounting offices. The web content management system, MySQL and Microsoft Access technology served as the portal of all the information needed by the users. The project sponsor was the administration of the Aklan State University Banga. Iterative development model was followed in this proposed project where tasks were divided into small parts.
  • Item
    A Quantitative Investigation into the Influence of User-Generated Content on Gen Z Consumers' Purchasing Behavior on Shopee and Lazada
    ( 2024) Guevarra, Preciosa Christine C.
    In recent years, user-generated content (UGC) has become increasingly popular, especially among younger age groups, as it gives them a space to directly communicate their opinions and experiences about the products or services, as well as assess reviews from other users to assist themselves before deciding to purchase. However, as UGC spreads, the possible risks associated with it also increase. This study delves into UGC, particularly in the two popular e-commerce platforms, Shopee and Lazada, to determine and understand its influences on the purchasing decisions of Gen Z consumers in Los Baños, Laguna. It also further examines how these Gen Z consumers rely on and trust this UGC, as well as critically review such content before deciding to purchase. This study used a quantitative descriptive research design to collect and gather data. The survey questionnaires were distributed both online and in-person to the 100 target respondents, mainly Gen Z consumers who are 18 to 26 years old and live in Los Baños, Laguna, to collect data. To determine and analyze the results of the gathered data, descriptive statistics, such as frequency, percentage, and mode, were used in this study. It was then compared and contrasted to the existing related literature and studies from various online sources. Based on the results, it revealed that the authenticity and relatability of UGC on Shopee and Lazada are the factors that significantly influence the purchasing decisions of the majority of the selected Gen Z consumers in Los Baños, Laguna.
  • Item
    A School Based Clinical Information System
    ( 2012) Ibarrientos, Jose III F.
    This project aimed to develop a school-based clinical information system that enables the clinician to properly document and manage clinical encounters and accurately retrieve correct and up-to-date clinical records. The system has also provided authenticity, data integrity, security, and confidentiality of clinical records. The paper-based filing system does not have an accurate, comprehensive, and up-to-date clinical record and may not provide the best possible healthcare which can lead to serious consequences. An information and communication technology (ICT) based application was developed to ensure the continuity and comprehensiveness of healthcare services and delivery. The technological advancement and the integration of ICT-based applications in the healthcare environment play an important role in the significance of this project. The CBSUA infirmary, as well as other stakeholders, took advantage of the potential of information system integration on its clinical delivery structure and processes. The main objective of the project was to automate the paper-based filing system of Central Bicol State University of Agriculture (CBSUA) infirmary specifically, the employees and enrolled student’s clinical health record. The project focused on the development of a standalone clinical information system (CIS) application that contain the essential elements of a paper-based record that can accurately retrieve comprehensive and legible clinical records. The project used Joint Application Development (JAD) methodology in system development which brings together the end-users, software architects and developers in the design and development of an application to work out a system’s details and to arrive at a solution that meet the requirements, specifications and actual activities of the end-users. A good system design can build a correct fast, fault-tolerance, and fit software system. The application was tested for data validation to ensure it fit the actual requirements and activities of the end-users.
  • Item
    A Semiotic Analysis Of Senior High School Students' Perception On Covid-19 Infographics In Calbayog City, Samar
    ( 2023) Guanzon, Greta Glory B.
    Since 1918, infographics have been used to communicate health and safety measures. They contain text, images and other signs that provide information to people reminding them to wear face masks, sanitize their hands and observe social distancing. While many studies were undertaken to analyze the content and context of various infographics as perceived by young people, this study specifically discussed the meaning of COVID-19 infographics as perceived by Senior High students and analyzed their perceptions vis-à-vis Roland Barthes’ theory on myth and connotation. Using the mixed method, the quantitative research design was employed to tabulate the participants’ profile, as well as the frequency, ratio and rank of their responses. On the other hand, the qualitative methods, specifically thematic and semiotic analysis were utilized to explain their perceptions and interpretations, the corresponding semiotic levels and the factors that prompted them to make inferences. Results show that participants construct denotative and connotative meanings through their literal understanding of the infographics’ verbal and non-verbal signs and the associated meanings of the signs with the participants’ past experiences, present circumstances, and other biases. Result reveal that the participants’ perception and interpretation are aligned with the intention of the producer of the signs. It is evident that the signs were effectively used to communicate its message allowing participants to acquire meaningful information and abide by the health and safety measures in school. Thus, this research also recommended relevant text and visual design principles to media content producers useful in the construction of infographics in various contexts.
  • Item
    A Sociocultural Study on Cultural Heritage Conservation: Communicative Performances in a Heritage Community
    ( 2017-09-19) Catiling, Alice F.
    This research was premised within the socio-cultural tradition of communication theory which subscribed to the contention that communication is the manner by which a community expresses itself by sharing the symbolic values or meanings attached to activities or artifacts which are articulated between individuals and among community members, which to them is reality. Further, that the process of reproducing this reality is determined by its communicative performance which are found in the practices or artifacts themselves. Thus, the research question – what are the communicative performances for cultural heritage conservation in a community. The main object was to explain cultural heritage conservation using the socio-cultural tradition of communication theory. Specifically, it aimed to capture how the heritage community views cultural heritage conservation; to identify and document cultural practices for cultural heritage conservation, and to surface existing communicative performances for cultural heritage conservation in a community. Qualitative research using the ethnographic method was employed to discover what communicative performances were used for cultural heritage conservation in one of the municipalities in the cordilleras of the Philippines. This researcher is part of the heritage community and used the Focus Group Discussion heritage community, representatives. The study used open coding to present the data which were mostly descriptive. Close coding was used in the conclusion. A letter of request to conduct the FGD and letter of consent of participant were accomplished. The views of the HCRs on cultural heritage conservation reflected their desires to preserve and share cultural knowledge, customs, and traditions, and practices to the conservation in the community spontaneously birthed the emergence of three (3) cultural practices namely: the “Gotad”, the Open-Air Museum (OAM), and the Ifugao Indigenous Peoples Education Center and Heritage Galleries (IPEDC-HG) which focused on the preservation of the tangible and intangible aspects of the Ifugao culture. The communicative performances surfaced in the process of sharing cultural conservation practices used indigenous and exogenous forms of communication to reproduce the Ifugao culture. These ranged from the use of folk media, intentional/deliberate instruction, keeping written records, unstructured channels like a discussion at home and other, to the use of the internet and social media. True to the socio-cultural tradition of communication theory, the communicative performances identified in this study reproduced the reality of Ifugao culture within the ambit of a community that was obviously in the stage of diminishing cultural customs, traditions and practices. Such communicative performances were local innovations that created an ingenious and novel way of sharing and experiencing cultural heritage.
  • Item
    A Study of the Communication Strategy Employed by MDF in the Implementation of Community Mortgage Program
    ( 2003) Cadorna, Noel A.
    This study sought to examine the communication strategy employed by Muntinlupa Development Foundation (MDF) in implementing Community Mortgage Program (CMP). Specifically, the study aimed to: 1) determine the effectiveness of the communication strategy, as viewed by the CMP beneficiaries; 2) determine the level of exposure of CMP beneficiaries to the communication strategy employed in implementing CMP; 3) determine the communication method/s preferred by the CMP beneficiaries; and 4) find out what factors might have influenced CMP beneficiaries’ preference for communication method/s. Systematic random sampling was used in selecting the respondents for the study. They were chosen from the list of CMP beneficiaries per Community Association (CA), with names arranged in alphabetical order. A one-shot survey was employed on respondents representing a cross-section of the 427 CMP beneficiaries from the three Cas assisted by MDF, all located in the City of Muntinlupa. Respondents were individually interviews using the interview schedule. Information from the survey of CMP beneficiaries was supplemented by focus group discussions with MDF technical staff and the review of secondary sources. Results of the study revealed that MDF information dissemination activities on CMP were not regarded as separate communication strategy in the implementation of the program. It was part of the community organizing effort of MDF under its Community Building Program (CBP). All of the CMP beneficiaries were not involved in the design of the communication strategy nor in the formulation of message content, methods, and strategy. Exposure of CMP beneficiaries to the communication strategy was often limited to individual involvement as participants in information dissemination activities; however, a few served as facilitators. Their assessment of MDF’s communication strategy, in general, was favorable. Majority of the respondents found such strategy effective and the competence level of MDF technical staff very good. All the respondents were familiar with CMP – its basic features, documentary requirements, program activities, and guidelines. This could have been due to the fact that all of them were CMP beneficiaries. Respondent favored interpersonal communication more than the mass media as sources of information on CMP. Small group discussion, assembly meeting, and one-on-one discussion were popular choices. The respondents based their preferences on the following considerations: usefulness; cost effectiveness; practically; accessibility; and relevance. Pamphlets and posters were the preferred media under mass category and considered the best communication support to reinforce face-to-face approaches. Factors such as age, sex, civil status, educational attainment, occupation and employment status, family income, prior knowledge on CMP, and ownership of housing structure did not appear to have influenced respondents’ preference for communication methods to be used for CMP.