Faculty of Information and Communication Studies

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Browsing Faculty of Information and Communication Studies by Subject "Research Subject Categories::HUMANITIES and RELIGION::Aesthetic subjects::Literature"
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    Borrowing from Informal Money Lenders: A Case Study on Cognitive Dissonance Theory in Meycauayan City, Bulacan
    ( 2017) Valisno Jr., Noel
    This case study analyzed the persistent demand for informal lenders despite their usurious practices by applying Leon Festinger's Cognitive Dissonance Theory among 31 purposively sampled households who borrowed from informal lenders in Barangay Pantoc, Meycauayan City in the province of Bulacan. The questionnaire was administered to the participants from 17-24 October 2017. The respondents lacked knowledge on fair and proper lending and borrowing practices. Evidence of contradictory beliefs or cognitive dissonance was found among the respondents although this may not be apparent to them due to their lack of financial literacy and sophistication. After making the contradictions in their beliefs more apparent by giving them information that informal lenders were disadvantageous to their financial wellbeing, they with with their original action. In the process of forced compliance, they chose to rationalize or justify their irrational behavior by changing their perception of their action and saying that the usurious interest rates were a trade-off to easy access to credit from informal lenders. Enhancing financial literacy and providing information and access to affordable credit through the formal system are recommended.
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    Kwentong Klima: A Narrative Analysis on Climate Change Stories in Philippines Print News Media (2013-2017)
    ( 2019) Naguimbing-Manlulu, Marjorie
    In this qualitative study, I aimed to describe the narratives that are embeddedin 31 climate change news stories published in three major newspapers in the Philippines. I also investigated the narrative norms Filipino journalists used in writing news stories on climate change, as well as their subject positions. Using Arnold's (2015) integrated model of cultural narrative analysis and narratological analysis as methods, I extracted four narratives from the climate change stories: (1) the narrative of international cooperation with a sub-narrative of internal struggle between climate action and national development; (2) the narrative of government "wars' against climate change with three sub-categories: economic aspects, disaster preparedness, and calls for public cooperation; (3) the narrative of climate justice; and (4) the narrative of science as an answer to climate change. The narrative norms that the Filipino journalists used in narrating climate change stories were: (1) announcements; (2) quotations/reports; (3) narration; (4) re narration; (5) metaphor; and (6) summary. While they try to adhere to standards of objectivity, journalists showed a strong presence as they shaped these narratives. The subject position that emerged in these narratives were that of journalists as loyal facilitators of politicians who were known as climate action advocates despite their use of heterodiegetic narration and external focalization. The journalists also mainly used achronological temporal order which highlighted what they think were important aspects of news. The journalists primarily employed frame space in the narrative and only used thematic space to emphasize environmental degradation. Because they were constrained by principles of objectivity, the journalists characterized the villains, victims, and heroes through figural characterization or using other characters to describe other characters. When they used narratorial characterization, they described characters with descriptions that can be verified. Through narratological analysis, I concluded that the subject position of journalists was that of a loyal facilitator, portraying politicians who advocate for climate action in a positive light. They also narrate a romantic story of climate change as an issue that can be solved through international cooperation and research. However, l also observed the lack of diversity in terms of characters in these climate change stories, leading to the conclusion that mainstream news media failed in providing a platform for different views to be aired, especially that of the marginalized. I further recommended that further studies be made to verify whether these narratives exist in other media as well as in interviews with journalists and news editors. This study further showed the need for the principles of development Journalism to be practiced in mainstream news organizations or for media organizations that advocate the tenets of development journalism to be formed. In this way, news media may be able to fulfill its duty to become a platform of diverse voices in order to solve the complex problem of climate change.
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    Media and Information Literacy (MIL) for Senior High School Students: Responsiveness to Social Media Information Disorder
    ( 2020-10-27) Veraflor, Nehru B.
    This study investigated how Media and Information Literacy (MIL) education for senior high school responds to threats of information disorder in social media. Three aspects were viewed in the study which are the MIL skills of the students; the perceptions of teachers on MIL curriculum and the contents of MIL curriculum. Triangulation approach was employed using online survey, key informant interview and content analysis. Findings showed that students have a high level of media and information prosumption skills. On the other hand, teachers viewed the MIL curriculum as misaligned, less relevant and just suggestive. Further analysis revealed thatcompetencies in the MIL curriculum were less significant to development of MIL skills. Thus, the study concluded that MIL education is not fully responsive to social media information disorder. The revision and updating of the MIL curriculum is highly recommended.
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    Surfacing Moral Justice Communication in/through Folklore in Aklan West District: An Ethnographic Inquiry
    ( 2024) Gregorio, Nel P.
    This qualitative communication inquiry aimed to gather, transcribe, translate, thematize, and analyze the oral literature originating from the municipalities of Ibajay and Nabas through the lenses of socio-cultural tradition and the discourse of understanding. To examine moral justice and its communicative aspect within the sociocultural context of Ibajay and Nabas, the emerging themes from the six collected and compiled local stories were identified and analyzed employing the indigenous communicative and cultural ecology frameworks. Dialogues, thoughts, actions, motifs, and symbols all functioned as foundations in the exploration of the embodiments and discursive strategies in communicating moral justice. From the communicative perspective, themes serve to strengthen the narratives by foregrounding the instantiations and representations of moral justice communication. Moral justice is the fundamental ethical framework that regulates moral responsibility, providing direction to people in their efforts to engender fairness, compassion, and righteousness. By fulfilling their ethical duties diligently, people actively contribute to the creation of a fair and just society, fostering an atmosphere marked by equity, accountability, and mutual respect. Moral justice communication in folklore not only provides education and amusement but also functions as an ethical barometers, shaping individual conduct and reinforcing social norms and moral principles. Six local oral stories were collected in the municipalities of Ibajay and Nabas in Aklan West District. These stories are Binaliwan (The Curse), Ro Tuburan it Malindog (The Waterfall of Malindog), Si Pili, Amaranhig, Barko nga Bato (The Stone Ship), and Pagtuo (The Faith). The ethno-narratives and moral teachings in the collated stories of Aklan West District offer profound insights into the embodiments of moral justice (e.g., multispecies justice, divine justice, retributive and vindictive Justice, distributive justice, intergenerational justice) and the diverse discursive ways they were conveyed (e.g., didactic or instructive strategy, collocation and conjunctions, perspectivation, referential nomination, intensification, and individualism). Each narrative discursively communicates the embodiments and representations of moral justice in a way that is deeply intertwined with the community's cultural norms, spiritual traditions, and ethical standpoints.