Faculty of Information and Communication Studies

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https://repository.upou.edu.ph/handle/20.500.13073/1

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Browsing Faculty of Information and Communication Studies by Subject "Research Subject Categories::INTERDISCIPLINARY RESEARCH AREAS::Technology and social change"
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    Artificial Intelligence in Social Sciences: Behavioral Intention and Use Among Students in a State University in Central Luzon, Philippines
    ( 2025-04-17) Soliven, Paolo Carl
    This study assessed the views and usage of AI among social sciences students in a state university in Luzon, Philippines, using the Unified Theory of Acceptance of Technology (UTAUT) theory. A total of 311 students were chosen through stratified proportional sampling and surveyed using Google Forms for 8 days. Data underwent statistical tests such as T-test and correlations (Point-Biserial, Spearman's rank, and Phi Coefficient). The behavioral intentions and actual use of AI among students were high. They actively utilize AI such as chatbots (e.g., ChatGPT) and writing assistance tools (e.g., Grammarly and QuillBot) to enhance their learning and assist with academic tasks. They hold a positive perception of AI, particularly in terms of performance expectancy and effort expectancy. They believe that AI enhances their academic performance and is easy to use. However, students remain neutral regarding social influence and facilitating conditions, suggesting that they feel neither strongly encouraged nor discouraged by their peers to use AI. Additionally, they perceive external support for AI as neutral, indicating a perceived lack of encouragement from academic institutions regarding its use. Students' attitudes toward AI are also neutral, due to the absence of standardized guidelines and implementation strategies from academic institutions. This seems to have created uncertainty, as students are unsure whether they are encouraged or discouraged from using AI. As a result, they approach the ethical use of AI with caution. Despite these, they still intend to use AI to enhance their creativity and ideas, innovate their academic methods, and improve the quality of their work.
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    Sailing Across Brackish Waters: An Exploratory Sequential Mixed-Method Study Situating Disaster Resilience through ICT-Based Management in Pamarawan Island, Malolos City
    ( 2025) Corales, Shedorlaomar
    This exploratory sequential mixed-method study investigates disaster resilience through ICT-based management in Pamarawan Island, a coastal barangay in Malolos City. Despite the prevalence of disaster risk reduction and management (DRRM) research, disaster resilience in geographically isolated coastal communities remains underexplored. The study aimed to understand how residents perceive disasters, utilize strategies to enhance resilience, engage in DRR activities, and employ multimedia and ICT tools in disaster management. Anchored in social justice and resilience theories, data were collected through qualitative interviews and focus group discussions with 15 participants, followed by a quantitative survey of 50 residents. Findings reveal that multimedia tools like cellphones and televisions play a crucial role in disseminating information and encouraging participation in DRRM activities, although access and infrastructure limitations persist. The community perceives itself as resilient and relatively safe during disasters, yet geographic isolation, limited resources, power outages, and scarce emergency equipment constrain their capacity to fully implement DRRM protocols. The study underscores the need for tailored, ICT-enabled interventions, increased budget allocation, improved infrastructure, and inclusive policies that address the unique vulnerabilities of coastal barangays. This study contributes valuable insights into the intersection of disaster resilience, ICT management, and social justice in marginalized coastal settings.