TRANSFORMING MASSIVE OPEN ONLINE COURSE (MOOC) EXPERIENCES: MAYER’S COGNITIVE THEORY OF MULTIMEDIA LEARNING (CTML) IN ACTION

Abstract

In the era of remote, modular, and self-paced digital learning, this study applies Mayer's 12 multimedia principles from Cognitive Theory on Multimedia Learning (CTML) into Open Educational Resources (OERs) for a specific Massive Open Online Course (MOOC) at the University of the Philippines Open University – Media and Information Literacy in Today’s World, which ran for 7 weeks (July 3 - August 22, 2023). The Multimedia OERs observed in the study include infographics, motion graphic videos, summary slides, and a Google Sites course package. Aligning pedagogical strategies with multimedia design principles, this research investigates integration's impact on learning experiences and cognitive load management. Methodologically, it involves qualitative and quantitative analyses of data from 766 survey respondents out of 2986 enrollees. Findings reveal 100% achievement of learning outcomes, full and partial support for multimedia principles, reduced cognitive load in comprehending complex lessons, and a rich and interactive media learning experience for participants. It also explored a multitude of benefits and a few challenges in implementing Multimedia OERs in MOOCs from the learners’ perspectives. The study contributes to the growing literature on multimedia learning, MOOCs, and OERs, and offers practical insights for digital education stakeholders (e.g., instructional designers, multimedia practitioners, course coordinators, course enrollees, and distance learning institutions).