FICS Student Papers

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https://repository.upou.edu.ph/handle/20.500.13073/11
Research outputs by graduate students and selected Capstone Project Reports by undergraduate students of the Faculty of Information and Communication Studies.

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    OpenBankPH: Equipping Philippine Banks in a Modern Digital World
    ( 2024-03-10) Gepte, Dinia Grace D.
    Despite the growing number of mobile users in the Philippines and the country consistently leading in “time spent on social media” charts, the same cannot be said for the country’s digital banking ecosystem. The lack of mobile financial apps and online banking platforms for the thousands of financial institutions recognized by the Bangko Sentral ng Pilipinas leaves many Filipinos unbanked and prevents many from shifting from face-to-face transactions to digital banking. To help promote financial inclusion through modern technology, a no-cost platform was selected that enabled open banking to simulate a bank with Open API. A mobile-friendly web application was then built using an emerging technology. The result was a usable, functional, and well-performing online app that serves basic banking needs and follows government guidelines. As the system is open-source, it allows hundreds of financial institutions to freely adopt this system to make fast, progressive changes towards digital finance in the Philippines.
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    Seoul to Soul: Perceived Influence of Korean TV Dramas in the Purchase Intentions of Korean Food
    ( 2023) Candano, Alexis Diane Vivienne L.
    Owing to the Hallyu wave's extensive global influence, this study investigates the extent of K-drama's influence on viewers' purchase intentions of Korean food. The study was conducted by surveying 110 college students in the National Capital Region in the Philippines. These students were selected as respondents because of their exposure to K-dramas and the availability of Korean food in the area. The results were analyzed using descriptive statistics and were evaluated using Elmo Lewis' AIDA Model. The success of the study depended on the use of various nominal extents, including consumption, preference, and purchase intention of Korean food. Based on the evidence from the reviews and data collected, this study demonstrates the consumption of Korean food among viewers is positively influenced by K-dramas on Netflix. It argues that the likelihood of purchasing Korean food products is significantly correlated with how frequently people watch Korean dramas. Hence, this research makes a strong case for the influence of the Hallyu wave and the contribution of K-dramas to the promotion of Korean food consumption.
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    Nextway: Open Source Last Mile Delivery System For MSMEs
    ( 2023) Navarro, Aldrin A.
    As the industry of micro, small and medium enterprises (MSMEs) in the Philippines grew over the years and contributed much to the economy, opportunities and challenges to the last mile delivery came along with the demand. No business-to- customer (B2C) transactions are complete without product fulfillment. Last mile delivery is the last leg of moving goods from hubs to customers in the supply chain. Such services existed in the Philippines as third-party logistics (3PL) solutions. While MSMEs may simply tap into these 3PLs, this study has proposed and demonstrated that open-source solutions could integrate into their existing logistics and delivery teams. The Nextway project has developed cost-effective and reliable solutions to aid small companies, drivers, and customers. Considering the economic aspect of MSMEs, a significant capital expense was found unnecessary for adopting their last mile delivery solution. Various literature has proven that a last mile delivery system is a considerable asset and investment a business in the scale of MSME could acquire. In particular, the pilot implementation of this study for the client has solved the challenges of digitization of data, receiving orders and tracking physical packages into warehouses, designation of delivery personnel, tracking of the loaded packages into the vehicle, and providing meaningful information to drivers. The Nextway backend has utilized the open-source Odoo community edition as a provider of the enterprise resource planning (ERP) aspect of the business. The pilot implementation of the developed system also highlighted the importance of using Metodología para la selección de sistemas ERP (MSSE) or System Selection Methodology for careful system selection. In addition, the Enterprise System Experience Cycle was selected as the overall guiding methodology and adoption assessment. This study has contributed to the research and practical use of the provided system designs for both on-premises and cloud service provider deployments, whichever future potential adopters need. Along with those were suggestions for future work, such as a cloud-edge continuum approach to further provide reliable services to the drivers and customers in rural areas with limited network connectivity.
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    Cop or Drop: An Analysis of the Influence of Social Media Marketing on Sneakerheads’ Attitudes and Perceptions Among Resellers and Consumers of Rhand Rhelle
    ( 2023) Estrella, Krizia Anne S.
    The rise of e-commerce became a promising phenomenon that gave opportunity among numerous sneaker business owners, especially in social media. However, regardless of the rapid growth of the shoe market, there are limited studies illustrating consumer behavior, especially among sneakerheads. Therefore, the researcher was driven to analyze how social media marketing influences the attitudes and perceptions of sneakerheads. In addition, the study attempted to modify the research objectives of Gibson's (2018) study to be more suitable in the context of the sneaker market. Thus, the researcher utilized a quantitative-descriptive research design to suffice the mentioned objectives. In addition, the researcher surveyed 120 consumers of Rhand Rhelle, a sneaker store in Metro Manila. Then, the gathered data were further analyzed through descriptive statistics and presented with tables and figures. Finally, the findings revealed that sneakerheads have a positive attitude towards social media, considering their patronage and engagement on it. In addition, sneakerheads perceive social media marketing as an important tool to acquire customer loyalty, increased profits, and widen audience reach. However, sneaker stores shall consider the type of content they post as it was the most important factor perceived by the respondents that are significant for businesses like them. Further, the researcher concluded that social media marketing can influence the attitudes and perceptions of sneakerheads. With this being the case, the researcher gave recommendations that can be utilized by sneaker business owners as a compass for potential strategies and programs.
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    Computer Store Point of Sale and Inventory Management System with RFID Technology using Flutter Framework
    ( 2023) Villanueva, Willord Jay O.
    The CS: Computer Store Point of Sale and Inventory Management System is a web application project integrating RFID technology, providing a comprehensive solution for Yannie Computer Store. It includes a POS and inventory management facility that aims to streamline operations, facilitate transactions, and efficiently manage inventory. The system addresses various issues encountered in the original system, such as tracking client returns, stock transfers between branches, monitoring branch sales and stock levels, listing eligible clients for discounts, and handling bundled items. The developer utilized the Multi-motive Information Systems Continuance Model and the Unified Theory of Acceptance and Use of Technology to ensure user acceptance and enhance user experience. Testing results confirmed the system's operational effectiveness and technical efficiency, with ratings and scores from interviews and surveys highlighting its practicality and user-friendliness compared to the previous system. The development followed a personal SCRUM approach within the agile methodology, progressing through stages: database layer, application layer, and client layer. Future plans involve creating a storefront web application, incorporating product photos, implementing a printing report feature, and considering integration of an AI system. These enhancements aim to maintain competitiveness in the market and cater to evolving user needs.