FICS Student Papers

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Research outputs by graduate students and selected Capstone Project Reports by undergraduate students of the Faculty of Information and Communication Studies.


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Now showing 1 - 5 of 152
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    Cop or Drop: An Analysis of the Influence of Social Media Marketing on Sneakerheads’ Attitudes and Perceptions Among Resellers and Consumers of Rhand Rhelle
    ( 2023) Estrella, Krizia Anne S.
    The rise of e-commerce became a promising phenomenon that gave opportunity among numerous sneaker business owners, especially in social media. However, regardless of the rapid growth of the shoe market, there are limited studies illustrating consumer behavior, especially among sneakerheads. Therefore, the researcher was driven to analyze how social media marketing influences the attitudes and perceptions of sneakerheads. In addition, the study attempted to modify the research objectives of Gibson's (2018) study to be more suitable in the context of the sneaker market. Thus, the researcher utilized a quantitative-descriptive research design to suffice the mentioned objectives. In addition, the researcher surveyed 120 consumers of Rhand Rhelle, a sneaker store in Metro Manila. Then, the gathered data were further analyzed through descriptive statistics and presented with tables and figures. Finally, the findings revealed that sneakerheads have a positive attitude towards social media, considering their patronage and engagement on it. In addition, sneakerheads perceive social media marketing as an important tool to acquire customer loyalty, increased profits, and widen audience reach. However, sneaker stores shall consider the type of content they post as it was the most important factor perceived by the respondents that are significant for businesses like them. Further, the researcher concluded that social media marketing can influence the attitudes and perceptions of sneakerheads. With this being the case, the researcher gave recommendations that can be utilized by sneaker business owners as a compass for potential strategies and programs.
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    Computer Store Point of Sale and Inventory Management System with RFID Technology using Flutter Framework
    ( 2023) Villanueva, Willord Jay O.
    The CS: Computer Store Point of Sale and Inventory Management System is a web application project integrating RFID technology, providing a comprehensive solution for Yannie Computer Store. It includes a POS and inventory management facility that aims to streamline operations, facilitate transactions, and efficiently manage inventory. The system addresses various issues encountered in the original system, such as tracking client returns, stock transfers between branches, monitoring branch sales and stock levels, listing eligible clients for discounts, and handling bundled items. The developer utilized the Multi-motive Information Systems Continuance Model and the Unified Theory of Acceptance and Use of Technology to ensure user acceptance and enhance user experience. Testing results confirmed the system's operational effectiveness and technical efficiency, with ratings and scores from interviews and surveys highlighting its practicality and user-friendliness compared to the previous system. The development followed a personal SCRUM approach within the agile methodology, progressing through stages: database layer, application layer, and client layer. Future plans involve creating a storefront web application, incorporating product photos, implementing a printing report feature, and considering integration of an AI system. These enhancements aim to maintain competitiveness in the market and cater to evolving user needs.
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    The Use of NFTs as Membership IDs for Professional Organizations
    ( 2023) Halim, Raymond R.
    Rationale: Traditional membership registration and renewals are prone to inefficiency and delay caused by the approval process and issuance of physical ID cards. The aim of this project is to digitize membership IDs of members of a professional organization into non-fungible tokens or NFTs to be stored on the blockchain. Certificates can also be issued as NFTs and, together with digital IDs, can be verified as authentic. Problem: Both registration and renewals usually require members to fill up the same form and wait for the card to be distributed. This process is time-consuming, expensive, unsustainable, and is susceptible to replication or tampering. Methodology: The project used the Hyperledger Fabric, an open source private and permissioned blockchain system. The strategy was to use the same programming language (JavaScript) for the client app, the backend api and the smart contract. It also explored the use of InterPlanetary File System or IPFS for the storage of NFT images while only their corresponding content identifiers or CIDs will be stored on the blockchain. Results: Membership IDs and certificates stored as NFTs makes them tamper-proof, enhances their provenance, and are always available for verification. These NFTs are unique and do not have to contain personal identifiable information as compared to those displayed in their physical counterparts. Application/Implication: This project opens up the possibility of having these NFT IDs issued as verifiable credentials in a self-sovereign identity system. Other related professional organizations can join as members of the existing blockchain channel consequently contributing as peer nodes.
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    Home Theater Room Acoustics Design Management System
    ( 2023-09) Guinabo, Jefraim
    The process of creating an acoustically efficient enclosed area is not a new concept and there are systems that already provide the functionalities to design an acoustic room in one way or another. This project's benefeciary has existing tools that are either difficult to maintain and too granular to use in one place. Even extensive software solutions that offer some of the same functionalities are not suitable for the business because of cost limitations and the absence of some necessary functionalities. Due to this, current processes involves calculations using spreadsheets and manual drafting of room drawings to visualize a room’s acoustical properties such as placement of speakers, acoustic panels, and view-optimized listening positions. This project is a web information system for managing Home Theater Room Acoustics Design projects and allow the functionalities to quickly design the acoustical properties of a room in one place. An important feature of this project is the simulation of a room’s acoustic impulse response to generate an audio representation of the room. This provides an approximate estimation of how the room will sound based on the specifications of the room. Furthermore, the system shows a visualization of the sound reflections that help locate acoustic panel placement and the visual mapping of room mode lines that are necessary to locate the low frequency resonance pressure locations, used to treat room modes that degrade a room’s listening experience. This project incorporates the latest cloud technologies in AWS, a reliable software stack of Django, Django REST Framework, MariaDB and Vue.js. It was found that the tool developed in this project significantly reduced the time it takes to conceptualize and draft a home theater’s room acoustic design. The functionality that allows to locate the reflection points helps to easily locate the acoustic panels placement locations. Also, the room modes mapping allows the designers to make sure that bass traps and other room modes treatments are correctly placed. Furthermore, the room audio simulation feature of the developed tool allows a convenient overview of the room’s acoustic impulse response.
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    Implementing a Medication Tracking System Using Blockchain Technologies
    ( 2023-07-31) Coprada, Mark Johndy C.
    This project aims to address the issue of self-medicating with antibiotics in the healthcare sector. A web application was developed to improve medication therapy compliance and reduce the incidence of antibiotic resistance by enabling the dispatching, reporting, and monitoring of medications using blockchain technologies. The system architecture comprises three layers: a blockchain network powered by Hyperledger Fabric, an API gateway built using Golang and the go-zero code generator, and a user interface developed using React with Progressive Web App (PWA) features for enhanced user experience. Integration testing, unit testing and coverage testing were performed, and Google Lighthouse audits yielded positive results. The use of blockchain technologies in the project provides added benefits of security, reliability, availability, and transparency but also increases the complexity and resource requirements of the system.