FICS Student Papers

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https://repository.upou.edu.ph/handle/20.500.13073/11
Research outputs by graduate students and selected Capstone Project Reports by undergraduate students of the Faculty of Information and Communication Studies.

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    A Digital Platform for the Documentation and Exploration of Drag Culture and Artistry in the Philippines
    ( 2025) Bacanes, John Victor R.
    Makulay: A Digital Platform Prototype for the Documentation and Exploration of Drag Culture and Artistry in the Philippines is a project addressing the need for structured, inclusive, and accessible digital spaces for Filipino drag. Filipino drag remains underdocumented even though drag has gained visibility through popular culture and media. To address this gap, Makulay is designed as a digital platform that functions as a cultural archive, educational resource, and community hub dedicated to preserving and amplifying drag artistry in the Philippines. As informed by Queer Theory, Performance Theory, and the Queer Speculative Design for Cultural Empowerment (QSDCE) framework, this study employs a User-Centered Design (UCD) methodology. These perspectives guide both the conceptual grounding and design process, hence it ensures that the platform is inclusive, responsive, and culturally empowering. With that, the prototype integrates features such as drag artist profiles, an interactive historical timeline, a drag culture dictionary, a multimedia repository, and virtual interactive community hub. The data collection involved in this study were interviews, surveys, and user evaluations, which were analyzed thematically to identify user needs and challenges. Findings highlight four recurring themes: the urgency of archiving drag culture, the demand for representation and visibility, structural challenges faced by drag communities, and the potential of digital platforms to provide spaces of preservation, education, and empowerment. By situating Filipino drag within a digital framework, Makulay contributes to cultural preservation, queer representation, and multimedia design practices. The project demonstrates the role of digital platforms in legitimizing drag artistry and sustaining community engagement.
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    A Home for Psychotic Depression: Building a Personal Knowledge Base for Meaning-Making in Obsidian
    ( 2025) Velo, Christian Paul R.
    This project outlines the creation of a multimedia prototype for an interactive digital environment that supports meaning-making, particularly in the context of psychotic depression, where meaning-making is severely compromised. The prototype comes in the form of a personal knowledge base (PKB) that captures and explores situational meanings and facilitates assisted meaning-making. The PKB was produced through techniques adapted from personal knowledge management — such as Johnny.Decimal, the Slip-box Method, and Maps of Content — and insights formed from my lived experience with psychotic depression, including a private dataset containing my firsthand account of the condition and other personal information. The methodology employed for the project is an iterative design approach that employs Obsidian third-party plugins, CSS, JavaScript, and Python to extend the functionality of the default Obsidian vault into a PKB optimized for meaning-making. Each iteration was documented using a changelog with semantic versioning. The methodology is rooted in the proposed Multimedia Meaning-making Model for Psychotic Depression (M4PD), a novel integrative framework derived from Hyper-meaning (van Os, 2014), Kegan’s Theory of Meaning-making (Kegan et al., 1982; Kegan, 1994), and the Meaning Making Model (Park, 2022). The project spanned an estimated 1 year, with the latest version of the PKB at Version 2.2.0. The PKB has multiple features that collectively enable the streamlined capture and exploration of situational meanings — which are excessive in states of psychosis — and facilitate assisted meaning-making, which addresses the disruptions to global meaning caused by depression. It is to be noted that the PKB successfully produced a topological network of over 12,000 nodes, comprised of entries about psychotic depression and my personal life from 2018 to 2025, suggesting an emergent yet unrefined map of my meaning-making. The results presented in this project are part of an ongoing, larger effort to develop an interactive digital environment for supporting meaning-making. The project concludes with a call for a future product, unique enough to warrant its own designation — the Personal Meaning Base or PMB.
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    A Narrative Inquiry into the Meaning of Smoking among Farmworkers in Southern Philippines
    (Southeastern Philippines Journal of Research and Development, 2024-09-14) Malinda, Reymark P. ; Flor, Benjamina Paula G.
    Cigarette smoking is recognized as a global health threat. By the same token, it remains highly prevalent in low and middle-income families like farmworkers, despite efforts by the government and private health agencies to prevent smoking. Thus, this study explored the meaning of smoking among farmworkers and how the meanings reproduced their tenets while living in a farming community. To the best of the authors’ knowledge, this is the first study that qualitatively investigated the smoking phenomenon among farmworkers in a rural area in Southern Philippines— a topic that has not been treated in much detail in the literature. The research framework used in this work is the socio-cultural tradition (SCT) of communication theory, which theorizes communication as the (re)production of the social order. Using narrative inquiry, the study delved into the seven narratives of farmworker participants about the meaning of smoking. Individual open interviews were conducted among the participants to elicit stories relative to their experience with smoking. The data were analyzed through re-storying and narrative thematic analysis, yielding five themes constituting their meaning of smoking that reproduced a new social order. Results showed that smoking is (1) a parent and peer influence, (2) a means to manage negative feelings and emotions, (3) a thought-provoker and organizer, (4) a culture among friends, and (5) an integral part of life. All these meanings consequently formed and reinforced a new social order, seemingly an indestructible barrier to smoking cessation. Anchored on SCT, it can be surmised that farmworkers’ tenets, while living in their community, were reproduced by these meanings of smoking that governed their lives.
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    A Quantitative Investigation into the Influence of User-Generated Content on Gen Z Consumers' Purchasing Behavior on Shopee and Lazada
    ( 2024) Guevarra, Preciosa Christine C.
    This study focuses mainly on the influence of user-generated content, specifically in the two popular e-commerce platforms, Shopee and Lazada, on the purchasing decisions of Gen Z consumers in Los Baños, Laguna. It also further explores how these Gen Z consumers rely on and trust UGC and critically review such content before deciding to purchase. Moreover, the sample size of respondents in this study is relatively small, as it is limited only to 100 and mainly Gen Z consumers of Shopee and Lazada who are 18 to 26 years old and live in Los Baños, Laguna. It will not cover or compare to the other generations and other e-commerce or social media platforms that have adopted the use of UGC. Lastly, the results or findings are limited only based on the information and insights provided by the respondents from the survey questionnaires as well as existing related literature and studies from various online sources.
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    A Study of Filipino Gen Zs Residing in the Greater Manila Area’s Perception of P-Pop’s Potential as a Global Phenomenon
    ( 2024) Buñag, Karla Kate M.
    Utilizing a quantitative-descriptive research design, this study determines the significant relationship between the level of activeness on social media platforms and the level of awareness and familiarity with P-Pop, determines the significant difference between the perceived P-Pop's ability to achieve global recognition and its factors, and determines the significant difference between the perceived P-Pop's ability to achieve global recognition and its cultural showcase, innovation and representation elements. It surveyed 385 Filipino Gen Zs residing in the Greater Manila Area about their perceptions of P-Pop and its potential to become a global phenomenon. The findings of this study revealed that Gen Zs view P-Pop’s potential to become a global phenomenon positively. In addition, they find that social media presence is the most important factor for P-Pop to achieve such status. Furthermore, cultural representation and innovative elements were also viewed positively and important factors as well. With these findings, the researcher gave recommendations of potential strategies and insights for P-Pop industry stakeholders and future interested researchers.
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    All Kinds of Blue: Exploring the Emotional Effect of Lucy's Blue Album on Selected Filipino Fans' Mental Well-Being
    ( 2024) Bacud, Francelle Joanne C.
    The pandemic has led to increased reports of depression and anxiety worldwide. While research on the emotional and well-being benefits of pop music is gradually increasing and evolving, there remains a gap in understanding the effects of foreign music on an individual's well-being and multimedia experiences. This study specifically analyses the effects of BLUE, an album by the Korean band LUCY, on the mental well-being of their Filipino fanbase. Using a qualitative approach, interviews and focus group discussions were conducted with eleven (11) adult Filipino fans. The data collected were analysed through the frameworks of the Social Cognitive and Behavioral Theory as well as the Reception Theory. The study's findings indicate that the album has a positive effect on the fanbase, providing comfort through its ability to uplift, release, reflect, relax, distract, and excite individuals. This suggests that foreign music, including the dynamics of K-Pop or K-Band fandom culture, can serve as a healthy coping mechanism for mood regulation and enhance positive experiences through multimedia art. The study concludes that BLUE is seen as a valuable tool for mental support within the fandom. It is recommended that future research explore the dependent variables and examine similarities and differences among various audience types.
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    An Empirical Study Evaluating the Effects of Gamification in an E-learning Environment
    ( 2022) Fojas, April Felicia C.
    The University of the Philippines Open University (UPOU) is a fully online university that uses open and e-distance learning (ODeL) methods of teaching through the use of a learning management system (LMS) called Moodle, which is considered their virtual classroom. In an ODeL system, students are expected to study independently without meeting with their fellow students and instructors face-to-face. It is said that motivation is the main factor in a student’s learning, especially in a distance learning environment. However, distance learners tend to feel easily demotivated, distracted, and isolated as compared to students in a traditional learning environment (Manlapaz, 2020). This can often lead to lower performance and higher dropout rates. To make distance learners feel more motivated, many institutions have proposed the use of gamification as a way to motivate the students to be more engaged in class and improve their grade performance. In this study, the researcher aims to assess the effects of gamification on undergraduate UPOU students and to see if gamification is a factor that helps improve student performance. The results show that gamification has several positive effects on students in UPOU. There is also a significant difference between the performance and engagement of students in a gamified course compared to a non-gamified course.
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    Analyzing the Acceptance of Collaborative Learning Tools among Online Students Using the Technology Acceptance Model
    ( 2024) Billones, Jia P.
    Information and Communication Technologies, such as collaborative learning tools, were used in educational institutions to alleviate geographical restrictions and facilitate easier collaboration in education. This study used the Technology Acceptance Model (Davis, 1989) to investigate the relationship between online students and their use of collaborative learning tools using a semi-structured survey questionnaire using Google Forms. A convenience sampling technique was used to identify the target participants, and the data from the 67 respondents were analyzed using a combination of data analysis methods. Results showed that online students’ Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Attitude Toward Using (AT), and Behavioral Intention to Use (BI) positively influence each component that predicts and confirms the Actual Usage (AU) of collaborative learning tools. Among the six types of collaborative learning tools, the most used is communication, and the least used is consensus building. For advantages, three themes were established from the online students’ responses: workflow, usability, and social. For disadvantages, there are four themes established from the responses of online students: workflow, technical, usability, and none. There are concerns regarding the accessibility and usability of the general collaborative learning tools. This study recommended investigating the workflow and usability concerns about using collaborative learning tools as it further understands the user experience (UX) and Human-Computer Interaction (HCI), as not all students can keep up before developing learning technologies that guarantee their future usage.
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    Basay National High School Online Registration System
    ( 2014) Estrellado, Jeanalyn G.
    This project research is about the Online Registration System of Basay National High School. The current system problem includes excessive paper consumption, multiple entries of forms, filing difficulties, and handwritten data entry errors. This system was proposed in order to automate the enrollment, organize the students' file automatically and print the ID and students' records directly. Thus, it could save time and effort, as well as increase productivity. The recipient of this project is Basay National High School formerly Basay Municipal High School in 1971, established by the local government headed by its town officials and in coordination with the Department of Education, Culture and Sports (DECS) administrators of the Division of Negros Oriental. The school enrollment is approximately more than 700 students for the last three years. The system is accessible via the internet. The principal, registrar and the teacher-adviser can access the system anywhere provided that there is an internet connection. The editing and adding of data is only limited to the teacher-adviser. The data is printable according to the format needed. The format includes school ID, report card, form 137, good moral and diploma. The program used is XHTML 1.0 Transitional, PHP 5.4.35, CSS, Apache for the webhost and Joomla 3.3.6 for the content management (Kempkens, 214). For the system development process and design studies, the Information Systems Strategic Planning (ISSP) of Strategic Information Systems Development (SISD) course in MIS was used (Khan, 2003). The project assessment scheme involved preliminary tool for strategic planning like the SWOT Analysis. The output of this assessment process is concerned about the relevance, feasibility and sustainability of the project. Basay National High School Online Enrollment System study and project is sponsored by PCAFPD (Peace Corps Alumni Foundation for Philippine Development).
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    Behind the Seams: Tell the Stories Behind Thrifted Clothes Through Multimedia
    ( 2020) Ocampo, Ethan Gabriel G.
    “Behind every fabric, every thread, every button, every pocket – is a story.” Have you ever thought of the different stories behind thrifted clothes? Behind the Seams takes that question on and attempts to bring these stories to life with multimedia storytelling. It aims to find the best ways to become an immersive online store that is capable to narrate the fictional stories created for the thrifted garments with the various types of multimedia. In addition, I hope that through this project I am able to tackle a different side of resale or thrifted fashion. Behind the Seams ultimately is a collection of all my interests in one whole assignment. It became a way to further my knowledge and practice in the fields such as web design, photography, and videography. By recording the process, I was able to find mistakes and learn from them. With that, I believe it can also be a way to see through my design process that readers can learn from as well. Where they can get inspiration from and use the various techniques, they may find useful for their own.
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    Camaligan, Camarines Sur Tourism Web Information System
    ( 2024) Abilay, Francis Lineoso S.
    Camaligan, Camarines Sur River Park (hereinafter referred to as “Camaligan River Park”) is one of the booming tourist spots in the Bicol Region, with several tourist attractions including Camaligan River Cruise, a hanging bridge, private boat rentals, and an open function hall. The absence of an information website and booking system makes it difficult for tourists to know about the place and to reserve a scheduled visit. Similarly, the Camaligan Local Government Unit (“LGU”) makes extra effort to promote the Camaligan River Park and manually assist the visitors. The Camaligan Tourism Web Information System aims to boost the online presence of the Camaligan River Park and other tourist spots within the town. This new system will help facilitate online booking and reservation of the attractions and other facilities, provide up-to-date information and relevant details about the town’s tourism, answer online messages and queries, and support the Camaligan LGU to market places of interest in the municipality. In addition, the system will include a virtual tour of the entire stretch of the Camaligan River Park to give the tourists a holistic view and appreciation of what the place has to offer. An online map of the Camaligan tourist spots is incorporated for users' convenience and ease of navigation. With the Camaligan Tourism Web Information System in place, residents and tourists will have a digitally attractive resource about the Camaligan River Park, including a user-friendly online booking and reservation system. It will likewise help the Camaligan LGU to organize the tours and generate a full report of the bookings and revenues.
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    Clickstream Mosaic: A Mixed-Methods Study of Photo Dumping's Impact on Laguna College Students' Communication, Lifestyle, and Self-Discovery
    ( 2024) Aguilar, Krystalle Gennise C.
    The popularity of photo/video dumps has captured the attention of many social media users, particularly during the peak of the pandemic wherein in-person interactions were limited or strictly prohibited in order to safeguard everyone's health and well-being. This mode of virtual engagement allowed individuals in the digital sphere to share their moments, memories, and experiences through a curated collection of photos and videos or a combination of both digital mediums. However, there’s an existing debate whether this form of online interaction prioritizes an idealized perception of oneself to follow a trend or gain some public attention. Others argue that its essence lies in authentic and genuine sharing of personal experiences transparently and in an enjoyable manner. Notably, this trend has resonated notably with the Gen Z demographic, particularly among college students, including those in the Filipino college community. As these students navigate post-pandemic challenges with the return to face-to-face learning nvironments, they face a unique set of hurdles and adjustments. The researcher's objective was to explore the influence of photo/video dumps on the lifestyle and self-discovery of college Instagram users, with a focus on students in Laguna, Philippines. Employing a Convergent Parallel design, combining both quantitative and qualitative research methods, the study aimed to comprehend user engagement, communication, and behavior related to photo/video dumps. A total of 100 eligible respondents were surveyed, and from these, 10 respondents were selected for Online Interview and Observation to delve deeper into the research. The data collected were analyzed using descriptive statistics, including frequency distribution and percentages. Transcriptions were also made to further understand the data obtained from the Online Interview and Observation phase.
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    Cop or Drop: An Analysis of the Influence of Social Media Marketing on Sneakerheads’ Attitudes and Perceptions among Resellers and Consumers of Rhand Rhelle
    ( 2023) Estrella, Krizia Anne S.
    The rise of e-commerce became a promising phenomenon that gave opportunity among numerous sneaker business owners, especially in social media. However, regardless of the rapid growth of the shoe market, there are limited studies illustrating consumer behavior, especially among sneakerheads. Therefore, the researcher was driven to analyze how social media marketing influences the attitudes and perceptions of sneakerheads. In addition, the study attempted to modify the research objectives of Gibson's (2018) study to be more suitable in the context of the sneaker market. Thus, the researcher utilized a quantitative-descriptive research design to suffice the mentioned objectives. In addition, the researcher surveyed 120 consumers of Rhand Rhelle, a sneaker store in Metro Manila. Then, the gathered data were further analyzed through descriptive statistics and presented with tables and figures. Finally, the findings revealed that sneakerheads have a positive attitude towards social media, considering their patronage and engagement on it. In addition, sneakerheads perceive social media marketing as an important tool to acquire customer loyalty, increased profits, and widen audience reach. However, sneaker stores shall consider the type of content they post as it was the most important factor perceived by the respondents that are significant for businesses like them. Further, the researcher concluded that social media marketing can influence the attitudes and perceptions of sneakerheads. With this being the case, the researcher gave recommendations that can be utilized by sneaker business owners as a compass for potential strategies and programs.
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    Courtship in Pixels: Examining Romantic Expressions in Digital Photography Through a Mixed-Method Approach
    ( 2024) Maningo, Joshua C.
    This exploratory research sought to address gaps in understanding the role of digital photography in modern courtship. The study was motivated by the evolving landscape of romantic expression in the digital era and aimed to investigate how digital photography influences romantic interactions. This research employed a mixed-method approach which encompassed quantitative surveys and qualitative interviews. The analysis of observed romantic photographs revealed the prevalent use of techniques such as selfies, candid shots, and symbolic elements to convey romantic emotions. Findings indicated that 75.4% of participants used digital photography for romantic expression during the courtship process, leveraging platforms like Facebook and Instagram for "flexing" relationships and preserving memories. It was reported that emotional engagement with these photos was significant, evoking feelings of “kilig” and nostalgia among viewers. Digital photography's role in the courtship process was emphasized as an enhancement to modern courtship dynamics, blending traditional sentiment with contemporary visual storytelling on social media.
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    Creating a Digital Storybook: Edjop: A Child of the Storm by Ed Maranan
    ( 2024) Lapuz, Rianne G.
    Digital storybooks have started emerging in today’s classrooms as a result of modern technology. Numerous studies were conducted to assess their impact as a tool for learning. With references to such studies, this practice-based research project was conceptualized to develop a digital book that can be instrumental in popularizing historical stories suitable for young students. The digital storybook features Edgar “Edjop” Jopson and the plight he experienced during Martial Law. This digital version was based on Edgar Maranan’s picture storybook, Edjop: A Child of the Storm. The design process for developing the digital storybook included the following: cross-referencing of online articles and a movie about Edjop; creating illustrations, audio recording for both the original English and Filipino versions, website creation, and collaboration with the educators of the target audience. Research results revealed that the majority of the teachers who evaluated the digital storybook agreed that the whole digital book is a suitable medium for 6th-grade learners. There was a balance of different elements: layout, illustration, color, and audio, which are appropriate for the story. They strongly agreed that digital storybooks can facilitate not only the learning of Martial Law but also other topics for sixth graders. Likewise, the digital storybook was reviewed through the “Think Aloud” protocol. The findings showed that changes in illustration color (notably of the book cover) and the removal of Soundcloud links per paragraph can vastly improve the product homepage. There was a recommendation to create an offline version of the digital storybook to address accessibility issues.
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    Creation of Augmented Reality Version of Neat Space’s Products
    ( 2022) Lucero, Trisha Joie D.
    This project is a collaboration with Neat Space, an online furniture shop established in mid-2020. Their store is well-known for selling storage solutions such as floating shelves, racks, and rolling carts. Their chosen products, which include the "Heiho shelf set," the "Ozukai floating shelf," and the "Nordic Cube Rack," will be converted into 3-D models that can be viewed using Adobe Aero application. This project aims to develop an Augmented Reality prototype for an existing online store and test it with the store's potential market. The researcher hopes to learn about the impact on potential customers if they will be able to visualize products from online stores like Neat Space not only through images but also through augmented reality.
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    Dama: Designing a Multisensory Glove
    ( 2019) Reyes, Mariel Francesca I.
    The special project intends to design a glove that incorporates vibrotactile technology for sensorimotor rehabilitation. The project is based on several previous works on the use of vibrating motors on the human body. The project aims to answer the question if it is possible to design a tool that will help a person rehabilitate a part of themselves, and in the case for this project, it will be used on their hands since it is the most common sensorimotor organ. The glove’s design is based on several universal principles of design; perceptibility, operability, and prevention. This also includes the principle of Aesthetic-Usability Effect. The motors will be fastened on the joints and are controlled over a Wi-Fi connection through a software programmed in processing that uses patterns. The program or the software is a collaboration with a previous work called “Haplos” that also uses vibrotactile motors. The project combined the use of motors and the LED lights that will create a multisensory stimulation (auditory, tactile and visual). The focus on this project will be on the process of designing the glove itself, the testing process for the work will be considered for further the research.
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    Deceptive by Design: An Interactive Website Exploring, Simulating, and Discussing Dark Patterns
    ( 2025) Hilario, Adrian Colin C.
    Dark patterns are deceptive user interface and user experience techniques that affect consumers into making choices that they usually wouldn't make, and those choices benefit the corporation or developers of the service at the cost of the consumer. This concern has been on the rise in digital platforms, and studies have shown that these practices are effective in influencing consumers. As such, this has led the European Union and the Federal Trade Commission to create legislation to prevent dark patterns from affecting their citizens. At the moment, there is a lack of legislation that protects Filipinos from these deceptive tactics, aside from legislation, there is also a lack of awareness regarding dark patterns in the Philippines. This study seeks to bring awareness to dark patterns through an interactive website that simulates, explains, and provides examples to showcase this problem, and provides an opportunity for individuals to become aware of the presence of dark patterns without being in harm's way. Furthermore, a survey was conducted in order to determine the effectiveness of the website and to see if individuals become aware of dark patterns, and whether they agree that there should be legislation in the country to protect citizens from dark patterns? In the survey where twenty respondents participated, it was found that prior to interacting with the website, there was a significant lack of awareness of the concept of dark patterns, and yet all believed that at one point they faced a situation wherein they felt pressured by a website or program to make a choice they didn't intend to make. After interacting with the website, the majority of the respondents became aware of dark patterns and believe that there is a need for legislation and for corporations to also be fined for the presence of dark patterns on their platforms. Lastly, all participants of the survey said that they are now more confident in future encounters with dark patterns.
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    Development of "Kalasag": A Modern Security Jacket for Persons with Disability
    ( 2024) Beraquit, Hannah
    The increasing need for enhanced safety and security for persons with disabilities (PWDs) has prompted the development of specialized assistive technologies, also categorized as wearable technologies. This thesis presents the design, development, and evaluation of "Kalasag", which is a modern security jacket for PWDs, specifically for the Deaf, who currently face language barriers amidst verbal and non-verbal communication. The jacket integrates a range of features, including a help caller, security alarm system, and digital health record, embedded in a multifunctional jacket to address various safety challenges faced by individuals with sensory impairments. Employing a user-centered design approach, the project involved consultation with PWDs and experts in clothing and assistive technology to ensure that the jacket meets practical needs while maintaining comfort and ease of use. The development process of the prototype utilized materials and technologies that enhance durability, functionality, and user comfort, including non-static fabrics and the use of basic electronics. Evaluation results from the creative project involving a target group of three Deaf participants demonstrate that Kalasag has shown potential to improve users' confidence in their personal safety and facilitate efficient emergency response. This thesis concludes with recommendations toward the incorporation of more advanced technology and in-depth research towards the creation of the jacket for other PWD classifications for further refinement of the jacket’s features and potential pathways for commercial production and broader dissemination. The findings contribute to the ongoing efforts to enhance the quality of life for PWDs through innovative assistive solutions.
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    Development of an Online Multimedia Database for Processing Training Requests at the Prince Sultan Cardiac Centre
    ( 2020) Bonus, Mary Angelica E.
    This research project focuses on developing an online interactive multimedia database, which was conceived to be used in processing training request applications at the Prince Sultan Cardiac Center, Riyadh (PSCC). The database was tested by doctors, interns, and students from various educational institutions, as well as by the administrative staff of PSCC, and it proved that it could be used to replace the current system wherein staff uses a separate Excel sheet to log trainees requests and their information and write 3-4 memos to complete a single request. This report includes the processes involved to design and create the database and how the trainees and the admin staff at PSCC reacted to the use of the system. A review of the literature about multimedia databases provides insights about its importance from both a technological and business standpoint. Through this project, we will find out how this online multimedia database affects the admin staff’s workload and how it can be used as an effective tool for processing training requests and data record-keeping.