FICS Student Papers

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Research outputs by graduate students and selected Capstone Project Reports by undergraduate students of the Faculty of Information and Communication Studies.

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    FEIS: FACULTY EVALUATION INFORMATION SYSTEM OF CARD-MRI DEVELOPMENT INSTITUTE, INC.
    ( 2022-01-08) DACLES, LLOYD CHRISTOPHER FRANCO
    FEIS: Faculty Evaluation Information System, implemented at CARD-MRI Development Institute, Inc. for the Academe Department, is a web-based information system that provides assistance to school supervisors to easily evaluate teachers. The system provides consolidated reports and suggestions that will help the management in providing capacity-building programs appropriate for the teacher’s field of expertise. The web-based information system is developed using the PHP language and JavaScript for the back-end. BOOTSTRAP, HTML, and CSS for front-end design and MySQL in PHPMyAdmin for database. The proponent of the study uses Agile methodology for the software development life cycle model for the active participation of clients in the project development. A project timeline was also proposed to make sure that the development process is right on track. After the software development, testing phase was initiated. The participants have been given a chance to critique and evaluate the software for the next sprint. The software components are integrated into one complete package to be accepted by the user on every deployment. During the customer survey, the proposed system was evaluated using the System Usability Scale (SUS). The data is interpreted using SUS scoring: A grade of 80.3 or higher is equivalent to an A grade, a C grade is equivalent to a score of 52 to 68, and anything less than 51 points is equivalent to an F grade. The SUS score testing method shows the average score of 87.5. with a completion rate of 94.87% and an error rate of 0.11. A maintenance plan was also included for further development of the system. With the development of FEIS, CMDI’s manual evaluation / observation process has been transform into a whole new look and feel, making it innovative, automatic and hassle-free. In order to make FEIS more useful, AI Integration will be added in future development, messenger chat boxes and the system will be use not just in the main campus but also in other campuses of CMDI, Inc.
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    Clickstream Mosaic: A Mixed Methods Study of Photo Dumping's Impact on Laguna College Students' Communication, Lifestyle, and Self-Discovery
    ( 2024-07-30) Aguilar, Krystalle Gennise C.
    The popularity of photo/video dumps has captured the attention of many social media users, particularly during the peak of the pandemic wherein in-person interactions were limited or strictly prohibited in order to safeguard everyone's health and well being. This mode of virtual engagement allowed individuals in the digital sphere to share their moments, memories, and experiences through a curated collection of photos and videos or a combination of both digital mediums. However, there’s an existing debate whether this form of online interaction prioritizes an idealized perception of oneself to follow a trend or gain some public attention. Others argue that its essence lies in authentic and genuine sharing of personal experiences transparently and in an enjoyable manner. Notably, this trend has resonated notably with the Gen Z demographic, particularly among college students, including those in the Filipino college community. As these students navigate post-pandemic challenges with the return to face to-face learning environments, they face a unique set of hurdles and adjustments. The researcher's objective was to explore the influence of photo/video dumps on the lifestyle and self-discovery of college Instagram users, with a focus on students in Laguna, Philippines. Employing a Convergent Parallel design, combining both quantitative and qualitative research methods, the study aimed to comprehend user engagement, communication, and behavior related to photo/video dumps. A total of 100 eligible respondents were surveyed, and from these, 10 respondents were selected for Online Interview and Observation to delve deeper into the research. The data collected were analyzed using descriptive statistics, including frequency distribution and percentages. Transcriptions were also made to further understand the data obtained from the Online Interview and Observation phase. Research findings show that the majority of college Instagram users in Laguna dedicate 1-2 hours daily to the platform, or an estimated total of 14 hours per week. They occasionally take part in photo/video dumps by sharing and capturing random events. Meanwhile, CapCut is a commonly used app to create visually appealing photo and video compilations to add a personal touch. Interestingly, video dumps are favored over photo dumps. The engagement with photo/video dumps significantly influences the lifestyle and self-discovery journey of college Instagram users in Laguna, impacting various aspects like interaction, motivation, creativity, and authenticity. Challenges encountered in this activity include editing frustrations, privacy concerns, personal issues, among others, for which the researcher provides recommendations. While photo/video dumps may have started as a trend, they continue to serve their original purpose of personal reflection, memory preservation, and self-expression on a designated platform.
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    Courtship in Pixels: Examining Romantic Expressions in Digital Photography Through a Mixed-Method Approach
    ( 2024) Maningo, Joshua
    This exploratory research sought to address gaps in understanding the role of digital photography in modern courtship. The study was motivated by the evolving landscape of romantic expression in the digital era and aimed to investigate how digital photography influences romantic interactions. This research employed a mixed-method approach which encompassed quantitative surveys and qualitative interviews. The analysis of observed romantic photographs revealed the prevalent use of techniques such as selfies, candid shots, and symbolic elements to convey romantic emotions. Findings indicated that 75.4% of participants used digital photography for romantic expression during the courtship process, leveraging platforms like Facebook and Instagram for "flexing" relationships and preserving memories. It was reported that emotional engagement with these photos was significant, evoking feelings of “kilig” and nostalgia among viewers. Digital photography's role in the courtship process was emphasized as an enhancement to modern courtship dynamics, blending traditional sentiment with contemporary visual storytelling on social media.
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    The Effects of TikTok Media Influencers’ Characteristics and Marketing Techniques on Consumers’ Purchasing Decisions
    ( 2024) Rosario, Clarisse Angeline P.
    This study examined the impact of influencer characteristics and techniques on purchasing decisions among senior Bachelor of Arts in Multimedia Studies students at the University of the Philippines Open University. Thirty participants shared their experiences through online surveys distributed via Facebook, covering aspects such as demographics, shopping behavior, influencer traits, and consumer experiences. The data were analyzed using quantitative-descriptive methods. The results indicated that authenticity, product knowledge, and engaging content are the most valued characteristics of TikTok influencers among the respondents, while over-promotion and a lack of transparency serve as significant deterrents affecting their purchasing decisions. Effective influencer techniques identified include demonstrating product use and providing honest reviews, while generic content and hidden sponsorships were considered less effective. The findings also revealed that when engaging in online shopping, consumers prioritize price, necessity, and product quality. When respondents were asked about their actions following unsatisfactory purchases, common responses included leaving negative reviews or requesting refunds. These insights offer valuable guidance for businesses, influencers, and consumers to enhance marketing strategies and make informed purchasing decisions.
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    A Quantitative Investigation into the Influence of User-Generated Content on Gen Z Consumers' Purchasing Behavior on Shopee and Lazada
    ( 2024) Guevarra, Preciosa Christine C.
    In recent years, user-generated content (UGC) has become increasingly popular, especially among younger age groups, as it gives them a space to directly communicate their opinions and experiences about the products or services, as well as assess reviews from other users to assist themselves before deciding to purchase. However, as UGC spreads, the possible risks associated with it also increase. This study delves into UGC, particularly in the two popular e-commerce platforms, Shopee and Lazada, to determine and understand its influences on the purchasing decisions of Gen Z consumers in Los Baños, Laguna. It also further examines how these Gen Z consumers rely on and trust this UGC, as well as critically review such content before deciding to purchase. This study used a quantitative descriptive research design to collect and gather data. The survey questionnaires were distributed both online and in-person to the 100 target respondents, mainly Gen Z consumers who are 18 to 26 years old and live in Los Baños, Laguna, to collect data. To determine and analyze the results of the gathered data, descriptive statistics, such as frequency, percentage, and mode, were used in this study. It was then compared and contrasted to the existing related literature and studies from various online sources. Based on the results, it revealed that the authenticity and relatability of UGC on Shopee and Lazada are the factors that significantly influence the purchasing decisions of the majority of the selected Gen Z consumers in Los Baños, Laguna.