Overseas Filipino Workers’ Behavioral Intent for Healthy Lifestyles as Influenced by Corporate Communication Materials in Dubai, United Arab Emirates

Abstract

One hundred selected OFWs employed in a private company in Dubai, U.A.E. were surveyed on how corporate communication materials influence their behavioral intention to adopt healthy lifestyles. Premised on the Theory of Reasoned Action by Fishbein and Azjen (1980), the study described how independent variables ( printed and electronic corporate communication materials) with the mediating variables (attitude, subjective norms, and perception) influence the dependent variable (OFWs'behavioral intention) to adopt healthy lifestyles. Descriptive statistics such as frequency distribution and percentages were used to describe results. Data analysis shows that OFWs' perception towards corporate communication materials was positively accepted; OFWs' attitude when exposed to communication materials was found to be favourable; subjective norms that influence OFWs' behavioral intention was the social group or organization they belong to. These positive and favorable results led to moderate behavioral intention to adopt healthy lifestyles as influenced by corporate communication materials.