Communicating Corporate Social Responsibility Initiatives: A Comparative Analysis of Three Philippine-Based Companies

Abstract

This study aimed to understand and describe how Corporate Social Responsibility (CSR) initiatives addressing youth employability in the country are communicated by Philippine-based companies with the aim of ensuring beneficiary mobilization. This specifically (1) described the CSR initiatives' communication strategies addressing youth employability by three Philippine-based companies, (2) drew insights on the three cases based on beneficiary mobilization resulting from the communication process implemented, (3) identified the best communication strategies for CSR initiatives based on the three case studies of the Philippine-based companies, and (4) recommended a communication model for implementing CSR initiatives for the purpose of beneficiary mobilization.

This study addresses the lack of researches in the field of CSR initiatives implementation by Philippine-based companies, that targets youth employability in the country.

Three Philippine-based companies conducting CSR initiatives addressing youth employability were the participants of the study. Key Informant interviews and Document Analysis were the data gathering tools used.