Ambahan ni Ambo: A Digital Experience

Abstract

Ambahan ni Ambo: A Digital Experience is an initiative to adapt one of Ed Maranan’s stories into a digital platform that focuses on the experiences of each character and how these would translate in real life and give inspiration to its users to follow their example. Two frameworks have been implemented - first is to simplify content by dividing the program into age-appropriate branches that each age-group can easily manage, while the second framework focuses more on the experiences of each of the characters in the story and how readers might see their own real-life experiences with them. This research follows a perspective similar to Design Thinking and revolves around Planning, Creation, and Evaluation.