Exploring Radyo DZLB's 'PAK!' as an Edutainment Program for Agriculture and the Environment

Abstract

With Radyo DZLB's move to the online space, various information and knowledge products are now transformed to cater to audiences from the legacy format and digital media. The station's online equivalent, DZLB Online! continues its advocacy in providing participatory broadcasting through engaging communities and organizations as partners in producing various programs.

Adding to DZLB Online's roster of programs is PAK! Para sa Agrikultura at Kalikasan. Or PAK!. PAK!, is a program that uses the Teleradyonet format to popularize and deliver scientific concepts, research projects, and advocacies about agriculture and the environment to the common audience. The episodes tackled various topics such as sustainable agriculture, agricultural modernization, permaculture, environmental protection and conservation, ridge-to-reef ecological frameworks, One Health, sustainable freshwater ecosystems, agriecotourism/naturetainment, the role of individuals and groups as a driver of change for the environment, and community farming as a social enterprise. Through the use of narrative structural analysis, the study looked at the presence of various storytelling elements within the program and how they fit with the program’s learning/education process via broadcast. These processes include (1) looking at PAK!’s narrative structure, (2) analyzing how the program facilitates learning and engagement, (3) visiting the various technical elements present in the program when it comes to the production process, and (4) exploring how such technical elements aid in how educational content is delivered.