The Social Construction of Inclusivity on a Digital Platform: An Analysis of a Facebook Page of People with Dwarfism

Abstract

This research is set within the context of communication studies and social constructionism. It analyzed the social construction of inclusivity based on posts from a Facebook page dedicated to people with dwarfism. The study assumed that the posts made by the Page Administrator represent a shared meaning within the community in the digital space. It sought to answer the questions: what does it mean to be inclusive from the perspective of people with dwarfism, and what are the means for the social construction of inclusivity in the digital space? The posts between January 2023 and May 2024 on the Facebook Page that is publicly accessible were thematically analyzed. The concept of inclusion for those people with dwarfism encompasses visibility, celebration of achievements and contributions (in terms of Focus and Attention), ensuring equal access to resources (Equal Access and Support), societal recognition and engagement (Society Acceptance and Participation), fostering a culture that values diversity and promotes equity (Advocacy and Public Awareness), and equal views of the capacity and ability (Equally Able and Capable). These themes are communicated through continuous engagement on digital platforms in the form of Social Media Campaigns, Documentaries and News Segments, Blogs, Articles, Podcasts, Webinars, and Public Awareness and Systemic Change, shaping a more inclusive and supportive society for people with dwarfism. The digitality of the posts enabled people with dwarfism the opportunity to express their identities and construct networks of support that can influence public opinions and policy. The digital platform facilitates a deeper understanding of the shared meaning and social construction of inclusivity among people with dwarfism, which may be difficult to achieve in non-digital spaces.