NCR Reader’s Perception of Aggie Trends The Official Newsletter of the Department of Agriculture

Abstract

This study was conducted to find out the readers’ perception of AGGIE TRENDS in terms of its circulation and distribution, content and layout. Specifically, it focused on the following questions: what is the readers’ perception of the circulation and distribution of AGGIE TRENDS?; what is the readers’ perception of the layout of AGGIE TRENDS?; and what is the readers’ perception of the content of AGGIE TRENDS? The study was basically a survey, which made use of the simple random sampling method. Data were gathered through self-administered questionnaires, which were distributed by the researcher and collected form the respondents. The respondents of the study were 100 readers of the AGGIE TRENDS who live in the National Capital Region, particularly in Manila and Quezon City.

Of the 100 respondents, thirty-three (33%) belonged to the 15 to 30 years old age group, while 24 (24%) were to 30 to 40 years old, and 13 (13%) were to 40 years old and above. Although simple random sampling was used, it turned out that half (50%) of the 100 respondents were females and them same number (50%) were males. Majority (60%) of them obtained a college degree, while 17 (17%) pursued higher studies. Most of them are government employees, who are now working with the DA office, attached agencies and bureaus and other government offices. The rest were (23%) high school students. The following conclusions were derived from the results of the study:

Respondents were very satisfied or moderately satisfied with the circulation and distribution system of AGGIE TRENDS. Majority preferred the door-to-door and pick-up mode of delivery and that many of them received the AGGIE TRENDS in good condition.

The respondents were very satisfied with the attractiveness and appropriateness of the cover design, because they are attracted to the colored pictures and the interesting topics presented in an artistic way. They were also satisfied because the pictures are clear, and the colors are good. The illustrations are also very clear and are propositioned properly. They were satisfied with the attractiveness and appropriateness of the inside pages. Among the reasons given by those who answered very satisfied or moderately satisfied was that the inside pages have pictures which are placed to attract attention. The respondents were very satisfied and moderately satisfied with the usefulness of the information or content of the AGGIE TRENDS. Besides they perceived the articles as very easy to understand or easy to understand. They agreed that the articles were clearly phrased.

They also believe in the information they read and wanted more true-to-life success stories or features on issues affecting farmers and fisher folks and all the necessary information in agriculture that they need. They also perceived the articles or sections as vert entertaining and very interesting or slightly interesting. But they suggested more news, features, technologies, cooking tips, better editorial, letter to the editor and regions on the go. Other topics they suggested to include in AGGIE TRENDS were farming technologies/post-harvest technologies, new breed of plants, animal topics and more achievements, more success stories, puzzles and trivia.