Barangay-Level Communication Strategies and their Roles in Shaping Household Disaster Preparedness in Quezon City, Philippines

Abstract

This study examines the role of communication strategies in shaping household disaster preparedness through a case study of a selected highly urbanized and disaster-prone barangay in Quezon City, Philippines. Grounded on the Risk Perception and Communication Model (RPCM), the study involving 15 participants analyzed qualitatively how socio-demographic, environmental, and contextual factors influence household preparedness; how disaster-related messages are communicated; and how different communication strategies contributed to households’ disaster awareness, knowledge, skills, and preparedness actions. Findings reveal that household preparedness is significantly influenced by economic capacity, household composition, prior disaster experiences, and access to communication resources. Communication strategies function in complementary roles: barangay-based and interpersonal channels provide localized and trusted information, while social media and mobile communication enable rapid and wide dissemination. However, effectiveness varies due to disparities in access, timeliness of response, and socio-economic constraints. Preparedness is further reinforced by community support systems, local leadership, and repeated exposure to hazards such as flooding and typhoons.

The study concludes that disaster communication must be context-specific, inclusive, and multi-channel. It highlights the need for an integrated communication framework that combines digital platforms, interpersonal engagement, and community-based approaches to ensure that information is accessible, credible, and actionable. The findings provide practical implications for local government units and disaster risk reduction practitioners in designing responsive communication strategies that strengthen household preparedness and community resilience in urban settings.