Agroenterprise Communicative Practices: An Ethnomethodological Study of Enterprise Engagement of Rice Farmers in Midsayap, Cotabato

Abstract

This is a study on the worldview of rice farmers on agroenterprise, and their communicative practices. Using qualitative methodology, I analyzed empirical data from rice-based agroenterprise engaged farmers to answer the following research questions: What is the view of the farmers on agroenterprise, and How does their view define their communicative practices as entrepreneurs. Ethnomethodology was chosen as the research framework of this study for its ability to examine the contextual use or conduct of mundane activities enabling researchers to have specified data on practice. Though this specified ability of ethnomethodology may limit the application of the findings, it could be compensated for its capacity to observe and retrieve knowledge and skills in day-to-day activities. I found out that the rice farmers see their agroenterprise venture as an advanced farming activity, and this advanced farming activity is communicated through their three main practices of Financial preparedness and acumen developed; Farming practices enhanced, and Filial obligations accomplished. Financial preparedness and acumen developed is broken down into Saving is essential, Farm diversification for multiple sources of income, and Practical entrepreneurial knowledge and skills are used. While Farming practices enhanced is further defined by the rice farmers as Recordkeeping improved farm management, and Appropriate farming technologies are applied. As an advanced farming activity, these agroenterprise communicative practices are the necessities by which other rice farmers may need to accomplish to engage in entrepreneurial activities. Based on the findings of this study, I came up with methodological and practical recommendations on the implementation and conduct of agroenterprise-based extension initiatives.