An Autoethnographic Analysis of Social Enterprise's Advocacy Communication

Abstract

This comprehensive study on Autoethnographic Analysis of Social Enterprise’s Advocacy Communication explored my journey as a social entrepreneur and a communication scholar, showcasing the evolving motivations, transformative shifts in purpose, challenges, through my life’s experiences and exposures. In this research, I utilized vignettes, immersion, and reflection guided by theories and principles of ontology, epistemology, teleology, and praxeological positions. These key findings and contributions created knowledge that challenges some traditional research standards unmuting my voice to integrate personal narratives and empower the study through personal experiences as primary values of autoethnography to contribute to the field of social entrepreneurship and its context of advocacy communication.

Valuable insights in the research denotes silent empowerment as a fundamental factor in advocacy communication, as it centers its role on credibility, lasting impact, and authenticity especially in the digital landscape. Organizational Citizenship Behavior (OCB) in this said context uncovers positive workplace behavior as a crucial aspect in the success of an advocacy and of an any organization. Moreover, this study also concluded that digital platforms are fundamental for advocacy communication. It recognizes the paramount significance of technology in identifying markets, reaching broader audience, and effectively communicating an advocacy of a social enterprise. Storytelling and leadership are also remarkable results that this research was able to unveil. The importance of both signified a positive reception of advocacy from the audiences and considered key tools that affect insights, behavior, and culture of a market or an organization especially in the field of social entrepreneurship.

Through my social interactions and reflections in social entrepreneurship and past journeys leading to it—in this comprehensive delved of knowledge and experiences, I was able to gain insightful and remarkable definition of what social entrepreneurship specifically is: Social entrepreneurship refers to pursuing purposeful and socially driven business process with equal prioritization to its profitability. It surpasses traditional corporate social responsibility approaches, as it is not merely an auxiliary business afterthought but centers its conception and existence on its social causes.

This research concludes a reflection on personal growth and overcoming doubts and overall challenges in business, furthering the role of being an advocating and integrating it with entrepreneurship. Silent empowerment in this study affirmed as a powerful conduit that places value on actions and behavior as an essential consideration in advocacy communication in the field of social entrepreneurship.

This autoethnographic study enriches knowledge of the intricate relationship between social entrepreneurship and advocacy communication. This research did not only address research questions but also provided practical insights for those piloting the dynamic landscape of social impact through advocacy communication in a social enterprise.