A Study of Filipino Gen Zs Residing in the Greater Manila Area’s Perception of P-Pop’s Potential as a Global Phenomenon

Abstract

Utilizing a quantitative-descriptive research design, this study determines the significant relationship between the level of activeness on social media platforms and the level of awareness and familiarity with P-Pop, determines the significant difference between the perceived P-Pop's ability to achieve global recognition and its factors, and determines the significant difference between the perceived P-Pop's ability to achieve global recognition and its cultural showcase, innovation and representation elements. It surveyed 385 Filipino Gen Zs residing in the Greater Manila Area about their perceptions of P-Pop and its potential to become a global phenomenon. The findings of this study revealed that Gen Zs view P-Pop’s potential to become a global phenomenon positively. In addition, they find that social media presence is the most important factor for P-Pop to achieve such status. Furthermore, cultural representation and innovative elements were also viewed positively and important factors as well. With these findings, the researcher gave recommendations of potential strategies and insights for P-Pop industry stakeholders and future interested researchers.