This thesis examined the use of TikTok videos as a platform for political education among overseas Filipino voters in Qatar during the May 2022 elections. With the increasing popularity and influence of social media in political discourse, this study aimed to explore the potential of TikTok as a tool for engaging and informing voters, particularly the overseas Filipino community residing in Qatar.
Through an internet survey approach, data was collected from a sample of 1.5% registered voters in Qatar, focusing on their perception and behavioral intention towards using TikTok for political education. The study revealed optimistic perceptions among respondents, highlighting the effectiveness of TikTok's visual and interactive features in disseminating political information. However, the study also acknowledges limitations, including the small sample size and the need for further investigation into specific candidates or political parties. The research emphasizes the need for future studies to examine the influence of TikTok on voting patterns and expand the scope to include a larger sample size and multiple social media platforms.
