FICS Theses and Dissertations

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https://repository.upou.edu.ph/handle/20.500.13073/2
Theses and dissertations by graduate students from the Faculty of Information and Communication Studies.

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Browsing FICS Theses and Dissertations by Subject "Research Subject Categories::INTERDISCIPLINARY RESEARCH AREAS::Children"
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    Baby’s First Food? Tell Mama Breast Always Best
    ( 2001) Rabor-Fellizar, Nectarina
    The research study was carried out to determine what communication methods were preferred by mothers to encourage them to room-in and breastfeed their babies at birth. The study also wanted to find out whether or not certain variables like the mother’s age, educational attainment, and parity affected their choices. Data was gathered by using the interview schedule on mothers chosen at random who had breastfed their babies while in the hospital. They may or may not have roomed-in their infants. Time period was from June 1995 to December 1999. There were 50 respondents included in the study classified according to age, educational attainments, and parity. The results were descriptive and frequency distributions and ranking of relevant responses were made. Results showed interpersonal communication with their mothers and attending physicians prior to giving birth prepared mothers for breastfeeding their infants. Interpersonal communication with the attending physicians and relatives was the most preferred methods and had the greatest influence on the decision of the mothers to breastfeed. Age, educational attainment and parity had an influence on the respondent’s choices of preferred methods of communication. Aside from interpersonal communication, some media communication methods were preferred by older mothers. Those with higher parity, preferred television, whereas younger mother with only 1 child preferred books as a source of information for breastfeeding. The study pointed out that in order to sustain the Baby Friendly Hospital status, interpersonal communication methods with attending physicians, relatives and hospital staff should be encouraged and improved. Media communication methods like posters and leaflets should be also paid attention so they could be better avenues of information and education on breastfeeding the newborn.
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    Communication In The Virtual World: Online Risks Perceptions Of Children And Educators Of A Technical College In The Philippines
    ( 2018-12) Orendain, Fr. Fidel Ma. D.
    This dissertation focuses on the perceptions of risk kids face online among the school children and educators of a technical college in the Philippines as basis in the development of a school communications strategy on e-safety. Various literature pertaining to risks kids face online, adolescent development, screen based media use (SBMU) as well as the theories of sense-making, gratification, and the unified theory of acceptance and use of technology (UTAUT) formed the development of this research. Both the school children's and the educators' definition and identification of online risks on the areas of contact, content, conduct (Livingstone and Haddon, 2009a) and consumption (researcher's contribution) were assessed and compared using the triangulation method, combining both the advantages of the qualitative (FGD) and quantitative (survey questionnaires) approach of this paper. The findings put in detail the research samples' similarities and differences in knowledge-perceptions and feelingsperceptions on risky online experiences of kids. The results revealed that there is a general concurrence about what school children and educators know about the variety of online risks kids face in SBMU. Both define online risk as something generally "dangerous and harmful". In fact, the study shows that school children have higher perceptions of risky online experiences of kids than the educators. However, they differ in the ordering of online risky activities. The final analysis suggests that school children know their information communication technologies and the pluses and minuses that go with them but may not have the necessary experience to control consumption. On the other hand, the educators, largely millennials in this study, know that kids have the capacity to navigate most of the risks. But they also remain concerned about the evolving nature of online risks that present new encounters the educators themselves have never experienced before. The study provides initial insights for educators in coming up with an e-safety communications strategy to address the growing number and variety of risks kids face in their navigation of the online world.
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    Kangaroo Mother Care: Awareness on and Intention to Adopt Among Antenatal Women of Gat Andres Bonifacio Medical Center
    ( 2018) Becker-Almoro, Maria Donna Kyle
    The study aimed to determine how aware antenatal women of Gat Andres Bonifacio Medical Center are about KMC and their intention to adopt the child care intervention after the information has been properly communicated to them. Drawing on the Health Belief Model (Rosenstock, Strecher, & Becker, 1988), this study investigated the awareness of antenatal women on Kangaroo Mother Care through survey research design. Participants involved 40 antenatal women present at the Gat Andres Bonifacio Medical Center of Tondo were selected based on convenience sampling. Data included participants self-reported data and were analyzed using descriptive statistics through frequency counts. Results showed that more than half of the respondents were aware of KMC and were learned through flyers and relatives. It was also noted that educational attainment influenced the better understanding of KMC. In terms of parity, the first-time mothers were most likely to adopt KMC. Perception on KMC revealed that respondents were not familiar with it, hence the less understanding of its concept. Finally, despite the misconception, participants expressed their interest in adopting KMC. It is concluded that lecture and workshop is needed to better understand KMC and its benefits. The paper recommends that KMC should be continued as this will bring trust and keep awareness among mothers.
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    Radio Listening Gratification Among Listeners of “One Nutrition, One Nation” in Agoo, La Union, Philippines
    ( 2019) Frianeza, Charity J.
    One hundred thirty-three mothers of underweight and severely underweight children from five coastal barangays in the Municipality of Agoo, La Union were surveyed to find out the gratification they look for and get from listening to “One Nutrition, One Nation” (ONON) radio program. Guided by the Uses and Gratification Theory, the study determined the difference between the gratification sought and gratification obtained from listening to ONON using Wilcoxon Signed-Rank Test. Increased difference from gratification sought and obtained surfaced in reference to statements about intent of listening presence of health experts to advice on how to prevent diseases, presentation of symptoms and prevention of certain diseases which could be due to poor nutrition, and ability to change attitude when to seek medical help. The results imply that listeners listen to nutrition radio programs if expectations are met which means ONON should be proactive in coming up with program content and delivery. Furthermore, the presence of health experts in the program seems to communicate the importance of immediate feedback should listeners decide to call the radio station for advice or response to questions needing some answers.
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    SOS Children’s Villages Philippines Best Practices in Child Welfare Communication and Advocacy
    ( 2004) Rimando, Minette A.
    Since 1967, SOS Children’s Villages Philippines has been helping many children in need by providing long-term residential care and education. Sustaining the cause for the past 37 years is in itself an achievement. Yet, no existing studies have been done to bring together such practices within the Philippines particularly in the area of child welfare communication and advocacy. Thus, a study was conducted to determine the various communication and advocacy strategies of SOS Children’s Villages Philippines, which represent best practice in relation to children’s welfare and development. The study was qualitative in nature and designed within the framework of a case analysis. Communication and advocacy strategies were initially drawn from observations and documentation of the 19th Senior Co-workers Meeting, an annual gathering of co-workers, directors and mothers of SOS Children’s Villages Philippines. Key informant interview was conducted among Project and Village Directors to cover existing communication and advocacy strategies within the seven SOS Children’s Villages located in Alabang (Manila), Calbayog, Cebu, Davao, Iloilo, Lipa and Tacloban in which six out of seven directors participated in the study. Secondary sources such as publications, video and photo documentation were analyzed to support observed data. Existing practices identified were summarizing as 10-point communication and advocacy strategies particularly strong commitment to the SOS vision; safeguarding children’s rights; family-bases approach; children as communicators; holistic development of the children; use of both interpersonal and mass communication channels; networking and linkages with other organizations; strengthening community ties; contentious assessment on the quality of service; and dedicated staff and partners in child care. Identified practices were then compared and validated in terms of consistency with the provisions of the Conventions on the Rights of a Child. Results revealed consistency with the articles of the provisions particularly on respecting the rights of the children, highlighting the importance of family, promoting holistic development and taking action for children. In relation to the identified 10-point strategy, children and young people as the primary focus was considered the main feature of existing best practices. Findings of the study also revealed other features such as participatory, people-centered approach, building and sustaining relationships through linkages, use of interpersonal and mass channels and the clearly defined vision of the organization.