Brand Audit of Marine Plastic Pollution In Four Coastal Barangays in Bulusan, Sorsogon, Philippines

Abstract

Plastic pollution has serious negative effects on marine ecosystems. It affects sectors like biodiversity, public health, and local economies. This study focuses on the Municipality of Bulusan in Sorsogon Province, which is a community heavily relying on fishing and agriculture. It aims to assess the sources and extent of marine plastic pollution in the area. With a comprehensive brand audit across four coastal barangays, this research identifies the top corporations that contribute to plastic waste, evaluates the existing waste management practices, and explores the social and economic impact of plastic pollution on local communities. Findings in the study reveal how prevalent specific plastic types and brands are in Bulusan's coastal areas. Their origins were then traced back to major corporations. The study also highlights gaps in the municipality's waste management system, specifically in terms of plastic waste segregation and disposal, which are major contributors to the problems caused by the pollution. The results also emphasize the importance of public awareness in mitigating plastic pollution. It then proposes a sustainable waste management approach that is integrated within community engagement. This research provides actionable insights for Local Government Units (LGUs), including advocating for corporations to increase their accountability and for communities to be involved in addressing the crisis caused by plastic pollution. The study also aims to promote sustainable practices that are found to significantly reduce both the financial and environmental cost of marine plastic pollution in Bulusan, which is through fostering partnerships between stakeholders.